Bosch vs Miele:Which is more popular?
In September 2026, Bosch had more branded searches than Miele among home appliance brands in New Zealand. Bosch had about 7,840 branded searches, while Miele had 4,550. Bosch made up 10.3% of all home appliance brand searches we track, and Miele accounted for 6%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Bosch appeared in all five answers and Miele in four. Bosch was mentioned before Miele in every answer.
Who do people search for more?
Bosch, about 72% more searches than Miele
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Miele in every answer
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bosch was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Fisher & Paykel2nd
LG3rd
Miele4th
Haier5th
Mitsubishi Electric6th
Westinghouse7th
Beko8th
Samsung9th
Smeg–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home appliance brands in New Zealand?”
Asked ChatGPT
“What's the best home appliance brand in New Zealand for everyday family cooking?”
Searched Google, AI Overview
“best home appliance brand”
Searched Google, AI Overview
“best fridge brand nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bosch, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Bosch | Samsung | Westinghouse | Miele | LG | Electrolux | Beko | Mitsubishi Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 8.5% | 15.4% | 10.5% | 9% | 6.3% | 6.4% | 5.6% | 4.7% | 3.3% | 1.7% |
| Nov 2025 | 31% | 8% | 14.2% | 9.8% | 8.6% | 5.8% | 7.6% | 5.3% | 4.6% | 3.2% | 1.8% |
| Dec 2025 | 29.1% | 8.5% | 15.6% | 10% | 8.8% | 5.9% | 6.3% | 5.3% | 5.5% | 3.3% | 1.7% |
| Jan 2026 | 28.2% | 7.5% | 16% | 10.2% | 8.6% | 6.1% | 6.3% | 6.1% | 5.6% | 3.7% | 1.8% |
| Feb 2026 | 30.3% | 6.8% | 14.5% | 9.7% | 8.3% | 5.6% | 6.7% | 7.6% | 4.9% | 3.4% | 2.3% |
| Mar 2026 | 31.6% | 6.3% | 12.9% | 9.4% | 8.1% | 5.8% | 6.5% | 9.6% | 4.2% | 3.1% | 2.4% |
| Apr 2026 | 27.8% | 7% | 15.2% | 10.1% | 8.8% | 6.5% | 6.5% | 7.1% | 5% | 3.3% | 2.7% |
| May 2026 | 30% | 6.5% | 13.9% | 11.3% | 8.2% | 5.9% | 7% | 7% | 4.6% | 3.4% | 2.2% |
| Jun 2026 | 29.8% | 7.3% | 13.8% | 9.8% | 8.5% | 5.9% | 6.5% | 7.9% | 4.8% | 3.3% | 2.3% |
| Jul 2026 | 30.2% | 13.8% | 12.8% | 10% | 6.6% | 5.5% | 5.1% | 5.5% | 4.4% | 3.1% | 2.9% |
| Aug 2026 | 27.5% | 17.3% | 12.7% | 8.8% | 8.1% | 5.6% | 5% | 6.1% | 3.9% | 2.9% | 2% |
| Sep 2026 | 26.4% | 14.5% | 14.1% | 10.3% | 7.8% | 6.5% | 6% | 4.9% | 4.5% | 3.4% | 1.8% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among home appliance brands in New Zealand moved from 10.5% to 10.3%, and its estimated monthly branded searches moved from 7.6K to 7.8K.
- Across the 12 months ending September 2026, Miele’s share of searches among home appliance brands in New Zealand moved from 6.4% to 6%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand home appliance brands in September 2026?
2 changes
In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.
In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home appliance brands
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