Brandwave

Early childhood education providers in New Zealand:Which brands are most popular in search?

In August 2026, BestStart was the most searched among early childhood education providers in New Zealand, with an estimated 15.6K branded searches and 57% estimated Share of Search within this set.

Share of Search, August 2026
  1. BestStart57%
  2. Active Explorers17.5%
  3. Kindercare14.4%
  4. Barnardos Early Learning8.2%
  5. Evolve Education3%

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Share of SearchLeaderboard

Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among early childhood education providers in New Zealand, by month

Share of Search by month for BestStart, Active Explorers, Kindercare, Barnardos Early Learning, Evolve Education. The figures are in the table below the chart.

View monthly share of search table
MonthBestStartActive ExplorersKindercareBarnardos Early LearningEvolve Education
Oct 202553.1%17.7%16.2%10.1%2.9%
Nov 202557.5%16.8%14.7%8.2%2.9%
Dec 202554.3%15.3%19.9%8.1%2.4%
Jan 202654.9%18.6%15.2%8.2%3.1%
Feb 202655%18.6%15.3%8.2%2.9%
Mar 202654.6%16.9%15.7%10.2%2.5%
Apr 202655.7%17.7%15.4%8.1%3%
May 202655.2%17.2%14.8%9.8%3%
Jun 202654.3%18.6%15.8%8.3%3%
Jul 202657.7%17.1%14.3%8.5%2.4%
Aug 202657%17.5%14.4%8.2%3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BestStart

    57%

    held 1st · 15.6K estimated branded searches · -1% vs prior month · -0.7 points

  2. 2.Active Explorers

    17.5%

    held 2nd · 4.8K estimated branded searches · +2.4% vs prior month · +0.4 points

  3. 3.Kindercare

    14.4%

    held 3rd · 4K estimated branded searches · +1.3% vs prior month · +0.2 points

  4. 4.Barnardos Early Learning

    8.2%

    held 4th · 2.2K estimated branded searches · -3.9% vs prior month · -0.3 points

  5. 5.Evolve Education

    3%

    held 5th · 820 estimated branded searches · +22.4% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among early childhood education providers in New Zealand?

In August 2026, BestStart was the most searched among early childhood education providers in New Zealand, with an estimated 15.6K branded searches and 57% estimated Share of Search within this set. Active Explorers is in 2nd place, 39.5 percentage points behind at 17.5% Share of Search.

New Zealand early childhood education providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BestStart53.1% → 57%57.7%Jul 202653.1%Oct 20251st
Active Explorers17.7% → 17.5%18.6%Jun 202615.3%Dec 20252nd
Kindercare16.2% → 14.4%19.9%Dec 202514.3%Jul 20263rd
Barnardos Early Learning10.1% → 8.2%10.2%Mar 20268.1%Dec 20254th
Evolve Education2.9% → 3%3.1%Jan 20262.4%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand increased from 53.1% to 57%.
  • Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand decreased from 16.2% to 14.4%.
  • Across the 11 months ending August 2026, Barnardos Early Learning’s estimated Share of Search among early childhood education providers in New Zealand decreased from 10.1% to 8.2%.
  • Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand peaked at 57.7% in July 2026 and was lowest at 53.1% in October 2025.
  • Across the 11 months ending August 2026, Active Explorers’ estimated Share of Search among early childhood education providers in New Zealand peaked at 18.6% in June 2026 and was lowest at 15.3% in December 2025.
  • Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand peaked at 19.9% in December 2025 and was lowest at 14.3% in July 2026.
  • Across the 11 months ending August 2026, Barnardos Early Learning’s estimated Share of Search among early childhood education providers in New Zealand peaked at 10.2% in March 2026 and was lowest at 8.1% in December 2025.
  • Across the 11 months ending August 2026, Active Explorers and Evolve Education held steady: their estimated Share of Search among early childhood education providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand early childhood education providers in August 2026?

  1. In August 2026, Evolve Education gained estimated Share of Search among early childhood education providers in New Zealand, from 2.4% to 3%.

  2. In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.

  3. Estimated monthly branded searches for Barnardos Early Learning in New Zealand fell 18.5% over 11 measured months, from 2.8K to 2.2K in August 2026.

  4. Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.

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