How popular isActive Explorers in search?
In August 2026, there were an estimated 4.8K branded searches for Active Explorers in New Zealand which held steady over the last 11 months. Active Explorers holds 17.5% estimated Share of Search among New Zealand early childhood education providers and is ranked 2nd of 5 competitors for search popularity.
BestStart57%
Active Explorers17.5%
Kindercare14.4%
Barnardos Early Learning8.2%
Evolve Education3%
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Which early childhood education providers compete with Active Explorers?
Share of Search by month for BestStart, Active Explorers, Kindercare, Barnardos Early Learning, Evolve Education. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 15.6K | -1% | -0.7 points | |
| 2, held 2nd | 17.5% | 4.8K | +2.4% | +0.4 points | |
| 3, held 3rd | 14.4% | 4K | +1.3% | +0.2 points | |
| 4, held 4th | 8.2% | 2.2K | -3.9% | -0.3 points | |
| 5, held 5th | 3% | 820 | +22.4% | +0.5 points |
57%
held 1st · 15.6K estimated branded searches · -1% vs prior month · -0.7 points
17.5%
held 2nd · 4.8K estimated branded searches · +2.4% vs prior month · +0.4 points
14.4%
held 3rd · 4K estimated branded searches · +1.3% vs prior month · +0.2 points
8.2%
held 4th · 2.2K estimated branded searches · -3.9% vs prior month · -0.3 points
3%
held 5th · 820 estimated branded searches · +22.4% vs prior month · +0.5 points
Compare search popularity between Active Explorers and its closest rivals
How has branded search demand for Active Explorers changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Active Explorers in New Zealand held steady at 4.8K.
- Across the 11 months ending August 2026, Active Explorers’ estimated Share of Search among early childhood education providers in New Zealand peaked at 18.6% in June 2026 and was lowest at 15.3% in December 2025.
How did search popularity change for New Zealand early childhood education providers in August 2026?
4 changes
In August 2026, Evolve Education gained estimated Share of Search among early childhood education providers in New Zealand, from 2.4% to 3%.
In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.
Estimated monthly branded searches for Barnardos Early Learning in New Zealand fell 18.5% over 11 measured months, from 2.8K to 2.2K in August 2026.
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How is Active Explorers measured?
Brandwave collects information about searches that people make online using Active Explorers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- active explorers
- active explorers blockhouse bay
- active explorers central city
- active explorers central park
- active explorers farnborough
- active explorers greta point
- active explorers grey street
- active explorers highbrook
- active explorers lower hutt
- active explorers near me
- active explorers nelson street
- active explorers nz
- active explorers preschool
- active explorers shakespeare street
- active explorers st lukes
- active explorers swanson
- active explorers upper hutt
- active explorers victoria ave
- activeexplorers
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Is Active Explorers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.