Active Explorers vs BestStart:Which is more popular by branded search in New Zealand?
In August 2026, BestStart had more branded searches than Active Explorers among early childhood education providers in New Zealand. BestStart was estimated to have 15.6K branded searches compared to Active Explorers’ 4.8K, and held a 57% Share of Search versus Active Explorers’ 17.5%.
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Which is more popular in search, Active Explorers or BestStart?
Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BestStart, Active Explorers. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Active Explorers and BestStart comparison changed over the last 12 months?
3 findings
- BestStart was ahead of Active Explorers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Active Explorers’ estimated Share of Search among early childhood education providers in New Zealand moved from 17.7% to 17.5%, and its estimated monthly branded searches held steady at 4.8K.
- Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand moved from 53.1% to 57%, and its estimated monthly branded searches moved from 14.4K to 15.6K.
How did search popularity change for New Zealand early childhood education providers in August 2026?
1 change
In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.
How each brand is measured
Brandwave collects information about searches that people make online using Active Explorers’ and BestStart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Active Explorers
19 branded search terms
- active explorers
- active explorers blockhouse bay
- active explorers central city
- active explorers central park
- active explorers farnborough
- active explorers greta point
- active explorers grey street
- active explorers highbrook
- active explorers lower hutt
- active explorers near me
- active explorers nelson street
- active explorers nz
- active explorers preschool
- active explorers shakespeare street
- active explorers st lukes
- active explorers swanson
- active explorers upper hutt
- active explorers victoria ave
- activeexplorers
BestStart
28 branded search terms
- best start
- best start barrington
- best start cranford street
- best start faringdon east
- best start ferry road
- best start flat bush
- best start gillies ave
- best start huntington
- best start kauri flats
- best start manuroa road
- best start near me
- best start newton
- best start org
- best start porchester road
- beststart
- beststart botany road
- beststart bremner road
- beststart childcare
- beststart dannemora
- beststart daycare
- beststart halswell junction
- beststart huntsbury
- beststart near me
- beststart new zealand
- beststart nz
- beststart remuera road
- beststart salisbury street
- beststart st lukes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.