How popular isBestStart in search?
In August 2026, there were an estimated 15.6K branded searches for BestStart in New Zealand which is up 8.2% over the last 11 months. BestStart holds 57% estimated Share of Search among New Zealand early childhood education providers and is ranked 1st of 5 competitors for search popularity.
BestStart57%
Active Explorers17.5%
Kindercare14.4%
Barnardos Early Learning8.2%
Evolve Education3%
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Which early childhood education providers compete with BestStart?
Share of Search by month for BestStart, Active Explorers, Kindercare, Barnardos Early Learning, Evolve Education. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 15.6K | -1% | -0.7 points | |
| 2, held 2nd | 17.5% | 4.8K | +2.4% | +0.4 points | |
| 3, held 3rd | 14.4% | 4K | +1.3% | +0.2 points | |
| 4, held 4th | 8.2% | 2.2K | -3.9% | -0.3 points | |
| 5, held 5th | 3% | 820 | +22.4% | +0.5 points |
57%
held 1st · 15.6K estimated branded searches · -1% vs prior month · -0.7 points
17.5%
held 2nd · 4.8K estimated branded searches · +2.4% vs prior month · +0.4 points
14.4%
held 3rd · 4K estimated branded searches · +1.3% vs prior month · +0.2 points
8.2%
held 4th · 2.2K estimated branded searches · -3.9% vs prior month · -0.3 points
3%
held 5th · 820 estimated branded searches · +22.4% vs prior month · +0.5 points
Compare search popularity between BestStart and its closest rivals
How has branded search demand for BestStart changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BestStart in New Zealand rose from 14.4K to 15.6K.
- Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand increased from 53.1% to 57%.
- Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand peaked at 57.7% in July 2026 and was lowest at 53.1% in October 2025.
How did search popularity change for New Zealand early childhood education providers in August 2026?
4 changes
In August 2026, Evolve Education gained estimated Share of Search among early childhood education providers in New Zealand, from 2.4% to 3%.
In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.
Estimated monthly branded searches for Barnardos Early Learning in New Zealand fell 18.5% over 11 measured months, from 2.8K to 2.2K in August 2026.
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How is BestStart measured?
Brandwave collects information about searches that people make online using BestStart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- best start
- best start barrington
- best start cranford street
- best start faringdon east
- best start ferry road
- best start flat bush
- best start gillies ave
- best start huntington
- best start kauri flats
- best start manuroa road
- best start near me
- best start newton
- best start org
- best start porchester road
- beststart
- beststart botany road
- beststart bremner road
- beststart childcare
- beststart dannemora
- beststart daycare
- beststart halswell junction
- beststart huntsbury
- beststart near me
- beststart new zealand
- beststart nz
- beststart remuera road
- beststart salisbury street
- beststart st lukes
Do you work for BestStart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BestStart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.