How popular isKindercare in search?
In August 2026, there were an estimated 4K branded searches for Kindercare in New Zealand which is down 10.2% over the last 11 months. Kindercare holds 14.4% estimated Share of Search among New Zealand early childhood education providers and is ranked 3rd of 5 competitors for search popularity.
BestStart57%
Active Explorers17.5%
Kindercare14.4%
Barnardos Early Learning8.2%
Evolve Education3%
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Which early childhood education providers compete with Kindercare?
Share of Search by month for BestStart, Active Explorers, Kindercare, Barnardos Early Learning, Evolve Education. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 15.6K | -1% | -0.7 points | |
| 2, held 2nd | 17.5% | 4.8K | +2.4% | +0.4 points | |
| 3, held 3rd | 14.4% | 4K | +1.3% | +0.2 points | |
| 4, held 4th | 8.2% | 2.2K | -3.9% | -0.3 points | |
| 5, held 5th | 3% | 820 | +22.4% | +0.5 points |
57%
held 1st · 15.6K estimated branded searches · -1% vs prior month · -0.7 points
17.5%
held 2nd · 4.8K estimated branded searches · +2.4% vs prior month · +0.4 points
14.4%
held 3rd · 4K estimated branded searches · +1.3% vs prior month · +0.2 points
8.2%
held 4th · 2.2K estimated branded searches · -3.9% vs prior month · -0.3 points
3%
held 5th · 820 estimated branded searches · +22.4% vs prior month · +0.5 points
Compare search popularity between Kindercare and its closest rivals
How has branded search demand for Kindercare changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kindercare in New Zealand fell from 4.4K to 4K.
- Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand decreased from 16.2% to 14.4%.
- Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand peaked at 19.9% in December 2025 and was lowest at 14.3% in July 2026.
How did search popularity change for New Zealand early childhood education providers in August 2026?
4 changes
In August 2026, Evolve Education gained estimated Share of Search among early childhood education providers in New Zealand, from 2.4% to 3%.
In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.
Estimated monthly branded searches for Barnardos Early Learning in New Zealand fell 18.5% over 11 measured months, from 2.8K to 2.2K in August 2026.
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How is Kindercare measured?
Brandwave collects information about searches that people make online using Kindercare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- kindercare
- kindercare albany
- kindercare botany
- kindercare cbd
- kindercare childcare
- kindercare co nz
- kindercare cost
- kindercare daycare
- kindercare learning
- kindercare near me
- kindercare nz
- kindercare pakuranga
- kindercare pebble
- kindercare preschool
- kindercare three kings
- my kindercare
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Is Kindercare your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.