Brandwave

Evolve Education vs Kindercare:Which is more popular by branded search in New Zealand?

In August 2026, Kindercare had more branded searches than Evolve Education among early childhood education providers in New Zealand. Kindercare was estimated to have 4K branded searches compared to Evolve Education’s 820, and held a 14.4% Share of Search versus Evolve Education’s 3%.

Share of Search among early childhood education providers in New Zealand in August 2026Which is more popular in search, Evolve Education or Kindercare?
Evolve Education3%820 searches
vs
Kindercare14.4%4K searches

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Which is more popular in search, Evolve Education or Kindercare?

Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Evolve Education and Kindercare among early childhood education providers in New Zealand, by month

Share of Search by month for Kindercare, Evolve Education. The figures are in the table below the chart.

View monthly share of search table
MonthBestStartActive ExplorersKindercareBarnardos Early LearningEvolve Education
Oct 202553.1%17.7%16.2%10.1%2.9%
Nov 202557.5%16.8%14.7%8.2%2.9%
Dec 202554.3%15.3%19.9%8.1%2.4%
Jan 202654.9%18.6%15.2%8.2%3.1%
Feb 202655%18.6%15.3%8.2%2.9%
Mar 202654.6%16.9%15.7%10.2%2.5%
Apr 202655.7%17.7%15.4%8.1%3%
May 202655.2%17.2%14.8%9.8%3%
Jun 202654.3%18.6%15.8%8.3%3%
Jul 202657.7%17.1%14.3%8.5%2.4%
Aug 202657%17.5%14.4%8.2%3%
Sep 2026—————

How has the Evolve Education and Kindercare comparison changed over the last 12 months?

How did search popularity change for New Zealand early childhood education providers in August 2026?

  1. In August 2026, Evolve Education gained estimated Share of Search among early childhood education providers in New Zealand, from 2.4% to 3%.

  2. Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Evolve Education’s and Kindercare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolve Education

3 branded search terms

  • evolve education
  • evolve education nz
  • lollipops educare

Kindercare

16 branded search terms

  • kindercare
  • kindercare albany
  • kindercare botany
  • kindercare cbd
  • kindercare childcare
  • kindercare co nz
  • kindercare cost
  • kindercare daycare
  • kindercare learning
  • kindercare near me
  • kindercare nz
  • kindercare pakuranga
  • kindercare pebble
  • kindercare preschool
  • kindercare three kings
  • my kindercare

How the Brand Demand Index is measured

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