Active Explorers vs Kindercare:Which is more popular by branded search in New Zealand?
In August 2026, Active Explorers had more branded searches than Kindercare among early childhood education providers in New Zealand. Active Explorers was estimated to have 4.8K branded searches compared to Kindercare’s 4K, and held a 17.5% Share of Search versus Kindercare’s 14.4%.
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Which is more popular in search, Active Explorers or Kindercare?
Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Active Explorers, Kindercare. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Active Explorers and Kindercare comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Kindercare took it in December 2025, Active Explorers took it in January 2026.
- Across the 11 months ending August 2026, Active Explorers’ estimated Share of Search among early childhood education providers in New Zealand moved from 17.7% to 17.5%, and its estimated monthly branded searches held steady at 4.8K.
- Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand moved from 16.2% to 14.4%, and its estimated monthly branded searches moved from 4.4K to 4K.
How did search popularity change for New Zealand early childhood education providers in August 2026?
1 change
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Active Explorers’ and Kindercare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Active Explorers
19 branded search terms
- active explorers
- active explorers blockhouse bay
- active explorers central city
- active explorers central park
- active explorers farnborough
- active explorers greta point
- active explorers grey street
- active explorers highbrook
- active explorers lower hutt
- active explorers near me
- active explorers nelson street
- active explorers nz
- active explorers preschool
- active explorers shakespeare street
- active explorers st lukes
- active explorers swanson
- active explorers upper hutt
- active explorers victoria ave
- activeexplorers
Kindercare
16 branded search terms
- kindercare
- kindercare albany
- kindercare botany
- kindercare cbd
- kindercare childcare
- kindercare co nz
- kindercare cost
- kindercare daycare
- kindercare learning
- kindercare near me
- kindercare nz
- kindercare pakuranga
- kindercare pebble
- kindercare preschool
- kindercare three kings
- my kindercare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.