Barnardos Early Learning vs Kindercare:Which is more popular by branded search in New Zealand?
In August 2026, Kindercare had more branded searches than Barnardos Early Learning among early childhood education providers in New Zealand. Kindercare was estimated to have 4K branded searches compared to Barnardos Early Learning’s 2.2K, and held a 14.4% Share of Search versus Barnardos Early Learning’s 8.2%.
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Which is more popular in search, Barnardos Early Learning or Kindercare?
Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindercare, Barnardos Early Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Barnardos Early Learning and Kindercare comparison changed over the last 12 months?
3 findings
- Kindercare was ahead of Barnardos Early Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barnardos Early Learning’s estimated Share of Search among early childhood education providers in New Zealand moved from 10.1% to 8.2%, and its estimated monthly branded searches moved from 2.8K to 2.2K.
- Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand moved from 16.2% to 14.4%, and its estimated monthly branded searches moved from 4.4K to 4K.
How did search popularity change for New Zealand early childhood education providers in August 2026?
2 changes
Estimated monthly branded searches for Barnardos Early Learning in New Zealand fell 18.5% over 11 measured months, from 2.8K to 2.2K in August 2026.
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barnardos Early Learning’s and Kindercare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barnardos Early Learning
6 branded search terms
- barnardos
- barnardos early learning
- barnardos early learning centre
- barnardos early learning centre lower hutt
- barnardos early learning near me
- barnardos org nz
Kindercare
16 branded search terms
- kindercare
- kindercare albany
- kindercare botany
- kindercare cbd
- kindercare childcare
- kindercare co nz
- kindercare cost
- kindercare daycare
- kindercare learning
- kindercare near me
- kindercare nz
- kindercare pakuranga
- kindercare pebble
- kindercare preschool
- kindercare three kings
- my kindercare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.