BestStart vs Kindercare:Which is more popular by branded search in New Zealand?
In August 2026, BestStart had more branded searches than Kindercare among early childhood education providers in New Zealand. BestStart was estimated to have 15.6K branded searches compared to Kindercare’s 4K, and held a 57% Share of Search versus Kindercare’s 14.4%.
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Which is more popular in search, BestStart or Kindercare?
Compare the daycare and kindergarten providers New Zealand families enrol their children with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BestStart, Kindercare. The figures are in the table below the chart.
View monthly share of search table
| Month | BestStart | Active Explorers | Kindercare | Barnardos Early Learning | Evolve Education |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 17.7% | 16.2% | 10.1% | 2.9% |
| Nov 2025 | 57.5% | 16.8% | 14.7% | 8.2% | 2.9% |
| Dec 2025 | 54.3% | 15.3% | 19.9% | 8.1% | 2.4% |
| Jan 2026 | 54.9% | 18.6% | 15.2% | 8.2% | 3.1% |
| Feb 2026 | 55% | 18.6% | 15.3% | 8.2% | 2.9% |
| Mar 2026 | 54.6% | 16.9% | 15.7% | 10.2% | 2.5% |
| Apr 2026 | 55.7% | 17.7% | 15.4% | 8.1% | 3% |
| May 2026 | 55.2% | 17.2% | 14.8% | 9.8% | 3% |
| Jun 2026 | 54.3% | 18.6% | 15.8% | 8.3% | 3% |
| Jul 2026 | 57.7% | 17.1% | 14.3% | 8.5% | 2.4% |
| Aug 2026 | 57% | 17.5% | 14.4% | 8.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the BestStart and Kindercare comparison changed over the last 12 months?
3 findings
- BestStart was ahead of Kindercare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BestStart’s estimated Share of Search among early childhood education providers in New Zealand moved from 53.1% to 57%, and its estimated monthly branded searches moved from 14.4K to 15.6K.
- Across the 11 months ending August 2026, Kindercare’s estimated Share of Search among early childhood education providers in New Zealand moved from 16.2% to 14.4%, and its estimated monthly branded searches moved from 4.4K to 4K.
How did search popularity change for New Zealand early childhood education providers in August 2026?
2 changes
In August 2026, BestStart lost estimated Share of Search among early childhood education providers in New Zealand, from 57.7% to 57%.
Estimated monthly branded searches for Kindercare in New Zealand fell 10.2% over 11 measured months, from 4.4K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BestStart’s and Kindercare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BestStart
28 branded search terms
- best start
- best start barrington
- best start cranford street
- best start faringdon east
- best start ferry road
- best start flat bush
- best start gillies ave
- best start huntington
- best start kauri flats
- best start manuroa road
- best start near me
- best start newton
- best start org
- best start porchester road
- beststart
- beststart botany road
- beststart bremner road
- beststart childcare
- beststart dannemora
- beststart daycare
- beststart halswell junction
- beststart huntsbury
- beststart near me
- beststart new zealand
- beststart nz
- beststart remuera road
- beststart salisbury street
- beststart st lukes
Kindercare
16 branded search terms
- kindercare
- kindercare albany
- kindercare botany
- kindercare cbd
- kindercare childcare
- kindercare co nz
- kindercare cost
- kindercare daycare
- kindercare learning
- kindercare near me
- kindercare nz
- kindercare pakuranga
- kindercare pebble
- kindercare preschool
- kindercare three kings
- my kindercare
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