Brandwave

Bosch vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Bosch among clothes dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 390. Fisher & Paykel made up 69.8% of all clothes dryer brand searches we track, and Bosch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Fisher & Paykel appeared in all five answers and Bosch in four. Fisher & Paykel was mentioned before Bosch in three out of five answers.

Among clothes dryer brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 52 searches for every 1 for Bosch

Fisher & Paykel 20.1K searchesBosch 390 searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 5 of 5Bosch in 4 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Bosch in 3 of 5 answers

Fisher & Paykel first in 3Bosch first in 2

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Bosch in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bosch or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.

Bosch and Fisher & Paykel among clothes dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202569%9.9%8.7%8.8%1.3%1.3%0.93%
Nov 202568.8%11.9%8.2%7.6%1.1%1.3%1%
Dec 202568.7%9.5%10.5%7.9%0.89%1.6%0.99%
Jan 202667%9.6%10.6%9.3%1.3%1.3%0.93%
Feb 202669.8%10.3%9.1%7.7%1.1%1.1%0.83%
Mar 202672.9%10.1%7.4%6.4%1.1%1.1%0.85%
Apr 202667.8%9.8%9.1%8.9%1.9%1.3%1.2%
May 202670.3%10.8%7.7%7.7%1.7%0.92%0.87%
Jun 202669.6%10%8.7%7.7%2.1%0.91%1.1%
Jul 202673.6%7.7%7.8%7.2%1.9%1%0.87%
Aug 202672.2%8.4%7.7%7.5%1.7%1.4%0.96%
Sep 202669.8%10%9.3%7.2%1.4%1.4%0.97%

How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand clothes dryer brands in September 2026?

2 changes
  1. In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.

  2. Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch clothes dryer

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among clothes dryer brands

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