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Backpacker hostel chains in New Zealand:Which brands are most popular in search?

In August 2026, YHA New Zealand was the most searched among backpacker hostel chains in New Zealand, with an estimated 1.2K branded searches and 53.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. YHA New Zealand53.6%
  2. Haka Lodge21.6%
  3. Nomads18.5%
  4. Base Backpackers3.6%
  5. Jucy Snooze2.7%

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Share of SearchLeaderboard

Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among backpacker hostel chains in New Zealand, by month

Share of Search by month for YHA New Zealand, Haka Lodge, Nomads, Base Backpackers, Jucy Snooze. The figures are in the table below the chart.

View monthly share of search table
MonthYHA New ZealandHaka LodgeNomadsBase BackpackersJucy Snooze
Oct 202528.2%13%53.8%1.7%3.2%
Nov 202539.4%9%47.1%1.7%2.8%
Dec 202563.2%12.1%19.7%1.5%3.4%
Jan 202671.3%9.8%13.9%2.1%2.9%
Feb 202673.7%10.5%11.5%1.1%3.1%
Mar 202671.3%12.5%11.5%1.6%3.1%
Apr 202666.5%14.6%14.1%1.5%3.2%
May 202664.5%13.9%15.5%2.7%3.4%
Jun 202657.9%16.2%17.9%3.4%4.7%
Jul 202653.1%19.3%18.8%3.4%5.3%
Aug 202653.6%21.6%18.5%3.6%2.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.YHA New Zealand

    53.6%

    held 1st · 1.2K estimated branded searches · +8.2% vs prior month · +0.5 points

  2. 2.Haka Lodge

    21.6%

    held 2nd · 480 estimated branded searches · +20% vs prior month · +2.3 points

  3. 3.Nomads

    18.5%

    held 3rd · 410 estimated branded searches · +5.1% vs prior month · -0.4 points

  4. 4.Base Backpackers

    3.6%

    moved from 5th to 4th · 80 estimated branded searches · +14.3% vs prior month · +0.2 points

  5. 5.Jucy Snooze

    2.7%

    moved from 4th to 5th · 60 estimated branded searches · -45.5% vs prior month · -2.6 points

Compare search popularity between leading brands

Which brand is most popular in search among backpacker hostel chains in New Zealand?

In August 2026, YHA New Zealand was the most searched among backpacker hostel chains in New Zealand, with an estimated 1.2K branded searches and 53.6% estimated Share of Search within this set. Haka Lodge is in 2nd place, 32 percentage points behind at 21.6% Share of Search.

New Zealand backpacker hostel chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
YHA New Zealand28.2% → 53.6%73.7%Feb 202628.2%Oct 20252nd → 1st
Haka Lodge13% → 21.6%21.6%Aug 20269%Nov 20253rd → 2nd
Nomads53.8% → 18.5%53.8%Oct 202511.5%Feb 20261st → 3rd
Base Backpackers1.7% → 3.6%3.6%Aug 20261.1%Feb 20265th → 4th
Jucy Snooze3.2% → 2.7%5.3%Jul 20262.7%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand increased from 28.2% to 53.6%.
  • Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand increased from 13% to 21.6%.
  • Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand decreased from 53.8% to 18.5%.
  • Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand increased from 1.7% to 3.6%.
  • Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand decreased from 3.2% to 2.7%.
  • Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 73.7% in February 2026 and was lowest at 28.2% in October 2025.
  • Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 21.6% in August 2026 and was lowest at 9% in November 2025.
  • Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 53.8% in October 2025 and was lowest at 11.5% in February 2026.
  • Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 3.6% in August 2026 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.7% in August 2026.
  • Across the 11 months ending August 2026, YHA New Zealand rose from 2nd to 1st among backpacker hostel chains in New Zealand.
  • Across the 11 months ending August 2026, Haka Lodge rose from 3rd to 2nd among backpacker hostel chains in New Zealand.
  • Across the 11 months ending August 2026, Nomads fell from 1st to 3rd among backpacker hostel chains in New Zealand.
  • Across the 11 months ending August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
  • Across the 11 months ending August 2026, Jucy Snooze fell from 4th to 5th among backpacker hostel chains in New Zealand.

How did search popularity change for New Zealand backpacker hostel chains in August 2026?

  1. In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.

  2. In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.

  3. In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.

  4. Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

  5. Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.

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