Base Backpackers vs Nomads:Which is more popular by branded search in New Zealand?
In August 2026, Nomads had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Nomads was estimated to have 410 branded searches compared to Base Backpackers’ 80, and held an 18.5% Share of Search versus Base Backpackers’ 3.6%.
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Which is more popular in search, Base Backpackers or Nomads?
Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nomads, Base Backpackers. The figures are in the table below the chart.
View monthly share of search table
| Month | YHA New Zealand | Haka Lodge | Nomads | Base Backpackers | Jucy Snooze |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 13% | 53.8% | 1.7% | 3.2% |
| Nov 2025 | 39.4% | 9% | 47.1% | 1.7% | 2.8% |
| Dec 2025 | 63.2% | 12.1% | 19.7% | 1.5% | 3.4% |
| Jan 2026 | 71.3% | 9.8% | 13.9% | 2.1% | 2.9% |
| Feb 2026 | 73.7% | 10.5% | 11.5% | 1.1% | 3.1% |
| Mar 2026 | 71.3% | 12.5% | 11.5% | 1.6% | 3.1% |
| Apr 2026 | 66.5% | 14.6% | 14.1% | 1.5% | 3.2% |
| May 2026 | 64.5% | 13.9% | 15.5% | 2.7% | 3.4% |
| Jun 2026 | 57.9% | 16.2% | 17.9% | 3.4% | 4.7% |
| Jul 2026 | 53.1% | 19.3% | 18.8% | 3.4% | 5.3% |
| Aug 2026 | 53.6% | 21.6% | 18.5% | 3.6% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Base Backpackers and Nomads comparison changed over the last 12 months?
3 findings
- Nomads was ahead of Base Backpackers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 1.7% to 3.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 53.8% to 18.5%, and its estimated monthly branded searches moved from 3.1K to 410.
How did search popularity change for New Zealand backpacker hostel chains in August 2026?
2 changes
In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Base Backpackers’ and Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Base Backpackers
6 branded search terms
- base backpackers
- base backpackers hostel
- base backpackers near me
- base backpackers nz
- base hostel
- basebackpackers
Nomads
6 branded search terms
- nomads accommodation
- nomads backpackers
- nomads capital hostel
- nomads hostel
- nomads noosa hostel
- nomads sydney hostel
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.