How popular isNomads in search?
In August 2026, there were an estimated 410 branded searches for Nomads in New Zealand which is down 87% over the last 11 months. Nomads holds 18.5% estimated Share of Search among New Zealand backpacker hostel chains and is ranked 3rd of 5 competitors for search popularity.
YHA New Zealand53.6%- Haka Lodge21.6%
Nomads18.5%
Base Backpackers3.6%
Jucy Snooze2.7%
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Which backpacker hostel chains compete with Nomads?
Share of Search by month for YHA New Zealand, Haka Lodge, Nomads, Base Backpackers, Jucy Snooze. The figures are in the table below the chart.
View monthly share of search table
| Month | YHA New Zealand | Haka Lodge | Nomads | Base Backpackers | Jucy Snooze |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 13% | 53.8% | 1.7% | 3.2% |
| Nov 2025 | 39.4% | 9% | 47.1% | 1.7% | 2.8% |
| Dec 2025 | 63.2% | 12.1% | 19.7% | 1.5% | 3.4% |
| Jan 2026 | 71.3% | 9.8% | 13.9% | 2.1% | 2.9% |
| Feb 2026 | 73.7% | 10.5% | 11.5% | 1.1% | 3.1% |
| Mar 2026 | 71.3% | 12.5% | 11.5% | 1.6% | 3.1% |
| Apr 2026 | 66.5% | 14.6% | 14.1% | 1.5% | 3.2% |
| May 2026 | 64.5% | 13.9% | 15.5% | 2.7% | 3.4% |
| Jun 2026 | 57.9% | 16.2% | 17.9% | 3.4% | 4.7% |
| Jul 2026 | 53.1% | 19.3% | 18.8% | 3.4% | 5.3% |
| Aug 2026 | 53.6% | 21.6% | 18.5% | 3.6% | 2.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.2K | +8.2% | +0.5 points | |
| 2, held 2nd | 21.6% | 480 | +20% | +2.3 points | |
| 3, held 3rd | 18.5% | 410 | +5.1% | -0.4 points | |
| 4, moved from 5th to 4th | 3.6% | 80 | +14.3% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.7% | 60 | -45.5% | -2.6 pointsmoved from 4th to 5th |
53.6%
held 1st · 1.2K estimated branded searches · +8.2% vs prior month · +0.5 points
21.6%
held 2nd · 480 estimated branded searches · +20% vs prior month · +2.3 points
3.
Nomads18.5%
held 3rd · 410 estimated branded searches · +5.1% vs prior month · -0.4 points
3.6%
moved from 5th to 4th · 80 estimated branded searches · +14.3% vs prior month · +0.2 points
2.7%
moved from 4th to 5th · 60 estimated branded searches · -45.5% vs prior month · -2.6 points
Compare search popularity between Nomads and its closest rivals
How has branded search demand for Nomads changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nomads in New Zealand fell from 3.1K to 410.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand decreased from 53.8% to 18.5%.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 53.8% in October 2025 and was lowest at 11.5% in February 2026.
- Across the 11 months ending August 2026, Nomads fell from 1st to 3rd among backpacker hostel chains in New Zealand.
How did search popularity change for New Zealand backpacker hostel chains in August 2026?
5 changes
In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.
In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.
Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.
How is Nomads measured?
Brandwave collects information about searches that people make online using Nomads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- nomads accommodation
- nomads backpackers
- nomads capital hostel
- nomads hostel
- nomads noosa hostel
- nomads sydney hostel
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Is Nomads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.