Brandwave

How popular isJucy Snooze in search?

In August 2026, there were an estimated 60 branded searches for Jucy Snooze in New Zealand which is down 68.4% over the last 11 months. Jucy Snooze holds 2.7% estimated Share of Search among New Zealand backpacker hostel chains and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. YHA New Zealand53.6%
  2. Haka Lodge21.6%
  3. Nomads18.5%
  4. Base Backpackers3.6%
  5. Jucy Snooze2.7%
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Which backpacker hostel chains compete with Jucy Snooze?

Jucy Snooze against backpacker hostel chains in New Zealand, by month

Share of Search by month for YHA New Zealand, Haka Lodge, Nomads, Base Backpackers, Jucy Snooze. The figures are in the table below the chart.

View monthly share of search table
MonthYHA New ZealandHaka LodgeNomadsBase BackpackersJucy Snooze
Oct 202528.2%13%53.8%1.7%3.2%
Nov 202539.4%9%47.1%1.7%2.8%
Dec 202563.2%12.1%19.7%1.5%3.4%
Jan 202671.3%9.8%13.9%2.1%2.9%
Feb 202673.7%10.5%11.5%1.1%3.1%
Mar 202671.3%12.5%11.5%1.6%3.1%
Apr 202666.5%14.6%14.1%1.5%3.2%
May 202664.5%13.9%15.5%2.7%3.4%
Jun 202657.9%16.2%17.9%3.4%4.7%
Jul 202653.1%19.3%18.8%3.4%5.3%
Aug 202653.6%21.6%18.5%3.6%2.7%
Sep 2026—————
  1. held 1st · 1.2K estimated branded searches · +8.2% vs prior month · +0.5 points

  2. 2.Haka Lodge

    21.6%

    held 2nd · 480 estimated branded searches · +20% vs prior month · +2.3 points

  3. 3.Nomads

    18.5%

    held 3rd · 410 estimated branded searches · +5.1% vs prior month · -0.4 points

  4. moved from 5th to 4th · 80 estimated branded searches · +14.3% vs prior month · +0.2 points

  5. moved from 4th to 5th · 60 estimated branded searches · -45.5% vs prior month · -2.6 points

Compare search popularity between Jucy Snooze and its closest rivals

How has branded search demand for Jucy Snooze changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jucy Snooze in New Zealand fell from 190 to 60.
  • Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand decreased from 3.2% to 2.7%.
  • Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.7% in August 2026.
  • Across the 11 months ending August 2026, Jucy Snooze fell from 4th to 5th among backpacker hostel chains in New Zealand.

How did search popularity change for New Zealand backpacker hostel chains in August 2026?

  1. In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.

  2. In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.

  3. In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.

  4. Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

  5. Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.

How is Jucy Snooze measured?

Brandwave collects information about searches that people make online using Jucy Snooze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jucy snooze hostel
  • jucy snooze near me
  • jucy snooze nz
  • jucysnooze

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How the Brand Demand Index is measured

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