Base Backpackers vs Jucy Snooze:Which is more popular by branded search in New Zealand?
In August 2026, Base Backpackers had more branded searches than Jucy Snooze among backpacker hostel chains in New Zealand. Base Backpackers was estimated to have 80 branded searches compared to Jucy Snooze’s 60, and held a 3.6% Share of Search versus Jucy Snooze’s 2.7%.
Follow Base Backpackers vs Jucy Snooze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Base Backpackers or Jucy Snooze?
Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Base Backpackers, Jucy Snooze. The figures are in the table below the chart.
View monthly share of search table
| Month | YHA New Zealand | Haka Lodge | Nomads | Base Backpackers | Jucy Snooze |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 13% | 53.8% | 1.7% | 3.2% |
| Nov 2025 | 39.4% | 9% | 47.1% | 1.7% | 2.8% |
| Dec 2025 | 63.2% | 12.1% | 19.7% | 1.5% | 3.4% |
| Jan 2026 | 71.3% | 9.8% | 13.9% | 2.1% | 2.9% |
| Feb 2026 | 73.7% | 10.5% | 11.5% | 1.1% | 3.1% |
| Mar 2026 | 71.3% | 12.5% | 11.5% | 1.6% | 3.1% |
| Apr 2026 | 66.5% | 14.6% | 14.1% | 1.5% | 3.2% |
| May 2026 | 64.5% | 13.9% | 15.5% | 2.7% | 3.4% |
| Jun 2026 | 57.9% | 16.2% | 17.9% | 3.4% | 4.7% |
| Jul 2026 | 53.1% | 19.3% | 18.8% | 3.4% | 5.3% |
| Aug 2026 | 53.6% | 21.6% | 18.5% | 3.6% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Base Backpackers and Jucy Snooze comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Base Backpackers took it in August 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 1.7% to 3.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Jucy Snooze’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 3.2% to 2.7%, and its estimated monthly branded searches moved from 190 to 60.
How did search popularity change for New Zealand backpacker hostel chains in August 2026?
2 changes
In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.
In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Base Backpackers’ and Jucy Snooze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Base Backpackers
6 branded search terms
- base backpackers
- base backpackers hostel
- base backpackers near me
- base backpackers nz
- base hostel
- basebackpackers
Jucy Snooze
4 branded search terms
- jucy snooze hostel
- jucy snooze near me
- jucy snooze nz
- jucysnooze
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.