Brandwave

How popular isYHA New Zealand in search?

In August 2026, there were an estimated 1.2K branded searches for YHA New Zealand which is down 27.9% over the last 11 months. YHA New Zealand holds 53.6% estimated Share of Search among New Zealand backpacker hostel chains and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. YHA New Zealand53.6%
  2. Haka Lodge21.6%
  3. Nomads18.5%
  4. Base Backpackers3.6%
  5. Jucy Snooze2.7%
YHA New Zealand website (opens in a new tab)

Follow YHA New Zealand and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which backpacker hostel chains compete with YHA New Zealand?

YHA New Zealand against backpacker hostel chains in New Zealand, by month

Share of Search by month for YHA New Zealand, Haka Lodge, Nomads, Base Backpackers, Jucy Snooze. The figures are in the table below the chart.

View monthly share of search table
MonthYHA New ZealandHaka LodgeNomadsBase BackpackersJucy Snooze
Oct 202528.2%13%53.8%1.7%3.2%
Nov 202539.4%9%47.1%1.7%2.8%
Dec 202563.2%12.1%19.7%1.5%3.4%
Jan 202671.3%9.8%13.9%2.1%2.9%
Feb 202673.7%10.5%11.5%1.1%3.1%
Mar 202671.3%12.5%11.5%1.6%3.1%
Apr 202666.5%14.6%14.1%1.5%3.2%
May 202664.5%13.9%15.5%2.7%3.4%
Jun 202657.9%16.2%17.9%3.4%4.7%
Jul 202653.1%19.3%18.8%3.4%5.3%
Aug 202653.6%21.6%18.5%3.6%2.7%
Sep 2026—————

  1. 1.YHA New Zealand

    53.6%

    held 1st · 1.2K estimated branded searches · +8.2% vs prior month · +0.5 points

  2. 2.Haka Lodge

    21.6%

    held 2nd · 480 estimated branded searches · +20% vs prior month · +2.3 points

  3. 3.Nomads

    18.5%

    held 3rd · 410 estimated branded searches · +5.1% vs prior month · -0.4 points

  4. 4.Base Backpackers

    3.6%

    moved from 5th to 4th · 80 estimated branded searches · +14.3% vs prior month · +0.2 points

  5. 5.Jucy Snooze

    2.7%

    moved from 4th to 5th · 60 estimated branded searches · -45.5% vs prior month · -2.6 points

Compare search popularity between YHA New Zealand and its closest rivals

How has branded search demand for YHA New Zealand changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YHA New Zealand in New Zealand fell from 1.6K to 1.2K.
  • Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand increased from 28.2% to 53.6%.
  • Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand peaked at 73.7% in February 2026 and was lowest at 28.2% in October 2025.
  • Across the 11 months ending August 2026, YHA New Zealand rose from 2nd to 1st among backpacker hostel chains in New Zealand.

How did search popularity change for New Zealand backpacker hostel chains in August 2026?

  1. In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.

  2. In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.

  3. In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.

  4. Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

  5. Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.

How is YHA New Zealand measured?

Brandwave collects information about searches that people make online using YHA New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • yha
  • yha co nz
  • yha mt cook
  • yha nelson by accents
  • yha new zealand

Do you work for YHA New Zealand? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is YHA New Zealand your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record