Nomads vs YHA New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, YHA New Zealand had more branded searches than Nomads among backpacker hostel chains in New Zealand. YHA New Zealand was estimated to have 1.2K branded searches compared to Nomads’ 410, and held a 53.6% Share of Search versus Nomads’ 18.5%.
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Which is more popular in search, Nomads or YHA New Zealand?
Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YHA New Zealand, Nomads. The figures are in the table below the chart.
View monthly share of search table
| Month | YHA New Zealand | Haka Lodge | Nomads | Base Backpackers | Jucy Snooze |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 13% | 53.8% | 1.7% | 3.2% |
| Nov 2025 | 39.4% | 9% | 47.1% | 1.7% | 2.8% |
| Dec 2025 | 63.2% | 12.1% | 19.7% | 1.5% | 3.4% |
| Jan 2026 | 71.3% | 9.8% | 13.9% | 2.1% | 2.9% |
| Feb 2026 | 73.7% | 10.5% | 11.5% | 1.1% | 3.1% |
| Mar 2026 | 71.3% | 12.5% | 11.5% | 1.6% | 3.1% |
| Apr 2026 | 66.5% | 14.6% | 14.1% | 1.5% | 3.2% |
| May 2026 | 64.5% | 13.9% | 15.5% | 2.7% | 3.4% |
| Jun 2026 | 57.9% | 16.2% | 17.9% | 3.4% | 4.7% |
| Jul 2026 | 53.1% | 19.3% | 18.8% | 3.4% | 5.3% |
| Aug 2026 | 53.6% | 21.6% | 18.5% | 3.6% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Nomads and YHA New Zealand comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: YHA New Zealand took it in December 2025.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 53.8% to 18.5%, and its estimated monthly branded searches moved from 3.1K to 410.
- Across the 11 months ending August 2026, YHA New Zealand’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 28.2% to 53.6%, and its estimated monthly branded searches moved from 1.6K to 1.2K.
How did search popularity change for New Zealand backpacker hostel chains in August 2026?
2 changes
Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.
Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nomads’ and YHA New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nomads
6 branded search terms
- nomads accommodation
- nomads backpackers
- nomads capital hostel
- nomads hostel
- nomads noosa hostel
- nomads sydney hostel
YHA New Zealand
5 branded search terms
- yha
- yha co nz
- yha mt cook
- yha nelson by accents
- yha new zealand
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