Haka Lodge vs Nomads:Which is more popular by branded search in New Zealand?

Name: Haka Lodge vs Nomads: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Haka Lodge had more branded searches than Nomads among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Nomads’ 410, and held a 21.6% Share of Search versus Nomads’ 18.5%.

Share of Search among backpacker hostel chains in New Zealand in August 2026Which is more popular in search, Haka Lodge or Nomads?

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Which is more popular in search, Haka Lodge or Nomads?

Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haka Lodge and Nomads among backpacker hostel chains in New Zealand, by month

Month	YHA New Zealand	Haka Lodge	Nomads	Base Backpackers	Jucy Snooze
Oct 2025	28.2%	13%	53.8%	1.7%	3.2%
Nov 2025	39.4%	9%	47.1%	1.7%	2.8%
Dec 2025	63.2%	12.1%	19.7%	1.5%	3.4%
Jan 2026	71.3%	9.8%	13.9%	2.1%	2.9%
Feb 2026	73.7%	10.5%	11.5%	1.1%	3.1%
Mar 2026	71.3%	12.5%	11.5%	1.6%	3.1%
Apr 2026	66.5%	14.6%	14.1%	1.5%	3.2%
May 2026	64.5%	13.9%	15.5%	2.7%	3.4%
Jun 2026	57.9%	16.2%	17.9%	3.4%	4.7%
Jul 2026	53.1%	19.3%	18.8%	3.4%	5.3%
Aug 2026	53.6%	21.6%	18.5%	3.6%	2.7%
Sep 2026	—	—	—	—	—

How has the Haka Lodge and Nomads comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 11 months ending August 2026: Haka Lodge took it in March 2026, Nomads took it in May 2026, Haka Lodge took it in July 2026.
Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 13% to 21.6%, and its estimated monthly branded searches moved from 760 to 480.
Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 53.8% to 18.5%, and its estimated monthly branded searches moved from 3.1K to 410.

How did search popularity change for New Zealand backpacker hostel chains in August 2026?

2 changes

In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Haka Lodge’s and Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.