Base Backpackers vs Haka Lodge:Which is more popular by branded search in New Zealand?
In August 2026, Haka Lodge had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Base Backpackers’ 80, and held a 21.6% Share of Search versus Base Backpackers’ 3.6%.
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Which is more popular in search, Base Backpackers or Haka Lodge?
Compare the backpacker hostel brands travellers stay with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haka Lodge, Base Backpackers. The figures are in the table below the chart.
View monthly share of search table
| Month | YHA New Zealand | Haka Lodge | Nomads | Base Backpackers | Jucy Snooze |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 13% | 53.8% | 1.7% | 3.2% |
| Nov 2025 | 39.4% | 9% | 47.1% | 1.7% | 2.8% |
| Dec 2025 | 63.2% | 12.1% | 19.7% | 1.5% | 3.4% |
| Jan 2026 | 71.3% | 9.8% | 13.9% | 2.1% | 2.9% |
| Feb 2026 | 73.7% | 10.5% | 11.5% | 1.1% | 3.1% |
| Mar 2026 | 71.3% | 12.5% | 11.5% | 1.6% | 3.1% |
| Apr 2026 | 66.5% | 14.6% | 14.1% | 1.5% | 3.2% |
| May 2026 | 64.5% | 13.9% | 15.5% | 2.7% | 3.4% |
| Jun 2026 | 57.9% | 16.2% | 17.9% | 3.4% | 4.7% |
| Jul 2026 | 53.1% | 19.3% | 18.8% | 3.4% | 5.3% |
| Aug 2026 | 53.6% | 21.6% | 18.5% | 3.6% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Base Backpackers and Haka Lodge comparison changed over the last 12 months?
3 findings
- Haka Lodge was ahead of Base Backpackers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 1.7% to 3.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 13% to 21.6%, and its estimated monthly branded searches moved from 760 to 480.
How did search popularity change for New Zealand backpacker hostel chains in August 2026?
2 changes
In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Base Backpackers’ and Haka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Base Backpackers
6 branded search terms
- base backpackers
- base backpackers hostel
- base backpackers near me
- base backpackers nz
- base hostel
- basebackpackers
Haka Lodge
7 branded search terms
- haka lodge
- haka lodge backpackers
- haka lodge hostel
- haka lodge near me
- haka lodge new zealand
- haka lodge nz
- hakalodge
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