Brandwave

Auckland recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 5.6K branded searches and 35.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Coverstaff35.6%
  2. Hays25.9%
  3. Madison Recruitment15.2%
  4. Randstad12.6%
  5. Alpha Recruitment10.6%

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Share of SearchLeaderboard

Compare Auckland recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland recruitment agencies in New Zealand, by month

Share of Search by month for Coverstaff, Hays, Madison Recruitment, Randstad, Alpha Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthCoverstaffHaysMadison RecruitmentRandstadAlpha Recruitment
Oct 202522.4%19.2%10.7%41.2%6.6%
Nov 202532.8%27.6%14.2%15.3%10.2%
Dec 202530.4%27.6%17.5%14.4%10.1%
Jan 202632.4%29%18.1%12.3%8.2%
Feb 202633.9%27.2%19.1%11.3%8.4%
Mar 202632.3%29.4%15.9%11.9%10.5%
Apr 202630.4%29.7%14.7%13.6%11.6%
May 202630.3%28.7%15.8%13.5%11.7%
Jun 202632%27.5%16.3%11.9%12.3%
Jul 202633.1%26.2%16.2%12.8%11.7%
Aug 202635.6%25.9%15.2%12.6%10.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Coverstaff

    35.6%

    held 1st · 5.6K estimated branded searches · +10.1% vs prior month · +2.5 points

  2. 2.Hays

    25.9%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · -0.3 points

  3. 3.Madison Recruitment

    15.2%

    held 3rd · 2.4K estimated branded searches · -4% vs prior month · -1 points

  4. 4.Randstad

    12.6%

    held 4th · 2K estimated branded searches · +0.51% vs prior month · -0.2 points

  5. 5.Alpha Recruitment

    10.6%

    held 5th · 1.7K estimated branded searches · -6.7% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland recruitment agencies in New Zealand?

In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 5.6K branded searches and 35.6% estimated Share of Search within this set. Hays is in 2nd place, 9.6 percentage points behind at 25.9% Share of Search.

New Zealand auckland recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coverstaff22.4% → 35.6%35.6%Aug 202622.4%Oct 20252nd → 1st
Hays19.2% → 25.9%29.7%Apr 202619.2%Oct 20253rd → 2nd
Madison Recruitment10.7% → 15.2%19.1%Feb 202610.7%Oct 20254th → 3rd
Randstad41.2% → 12.6%41.2%Oct 202511.3%Feb 20261st → 4th
Alpha Recruitment6.6% → 10.6%12.3%Jun 20266.6%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 22.4% to 35.6%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 19.2% to 25.9%.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 10.7% to 15.2%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 41.2% to 12.6%.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 6.6% to 10.6%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 29.7% in April 2026 and was lowest at 19.2% in October 2025.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 19.1% in February 2026 and was lowest at 10.7% in October 2025.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 41.2% in October 2025 and was lowest at 11.3% in February 2026.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 12.3% in June 2026 and was lowest at 6.6% in October 2025.
  • Across the 11 months ending August 2026, Coverstaff rose from 2nd to 1st among auckland recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Hays rose from 3rd to 2nd among auckland recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Madison Recruitment rose from 4th to 3rd among auckland recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Randstad fell from 1st to 4th among auckland recruitment agencies in New Zealand.

How did search popularity change for New Zealand auckland recruitment agencies in August 2026?

  1. In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%.

  3. In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%.

  4. Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026.

  5. Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.

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