Brandwave

How popular isYotpo in search?

In August 2026, there were an estimated 150 branded searches for Yotpo in New Zealand which is down 82.8% over the last 11 months. Yotpo holds 1.6% estimated Share of Search among New Zealand customer review platforms and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Trustpilot93.1%
  2. Judge.me3%
  3. Okendo1.7%
  4. Yotpo1.6%
  5. Feefo0.43%
  6. Reviews.io0.21%
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Which customer review platforms compete with Yotpo?

Yotpo against customer review platforms in New Zealand, by month

Share of Search by month for Trustpilot, Judge.me, Yotpo. The figures are in the table below the chart.

View monthly share of search table
MonthTrustpilotJudge.meOkendoYotpoFeefoReviews.io
Oct 202583.7%2.9%1.8%10.4%0.84%0.36%
Nov 202591.8%2.5%1.2%3.8%0.65%0.11%
Dec 202592.9%2.7%1%2.6%0.57%0.23%
Jan 202691.3%2.7%1.6%3.5%0.53%0.32%
Feb 202692.6%2.6%1.3%2.4%0.79%0.26%
Mar 202692.5%3%1.5%2.2%0.68%0.23%
Apr 202693.1%2.6%1.4%1.9%0.68%0.34%
May 202693.9%2.6%1.1%1.5%0.55%0.33%
Jun 202693.2%2.4%1.6%1.6%0.9%0.34%
Jul 202693.2%2.7%1.6%1.6%0.56%0.34%
Aug 202693.1%3%1.7%1.6%0.43%0.21%
Sep 2026——————

  1. 1.Trustpilot

    93.1%

    held 1st · 8.7K estimated branded searches · +5.4% vs prior month · -0.2 points

  2. 2.Judge.me

    3%

    held 2nd · 280 estimated branded searches · +16.7% vs prior month · +0.3 points

  3. 3.Okendo

    1.7%

    held 3rd · 160 estimated branded searches · +14.3% vs prior month · +0.1 points

  4. 4.Yotpo

    1.6%

    held 4th · 150 estimated branded searches · +7.1% vs prior month · 0 points

  5. 5.Feefo

    0.43%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.Reviews.io

    0.21%

    held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Yotpo and its closest rivals

How has branded search demand for Yotpo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yotpo in New Zealand fell from 870 to 150.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand decreased from 10.4% to 1.6%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand peaked at 10.4% in October 2025 and was lowest at 1.5% in May 2026.
  • Across the 11 months ending August 2026, Yotpo fell from 2nd to 4th among customer review platforms in New Zealand.

How did search popularity change for New Zealand customer review platforms in August 2026?

  1. Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.

  2. Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

  3. Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.

  4. Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Which ecommerce loyalty software compete with Yotpo?

Yotpo against ecommerce loyalty software in New Zealand, by month

Share of Search by month for Marsello, Yotpo, Rivo, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthMarselloYotpoRivoSmile.ioLoyaltyLion
Oct 202520.7%75%0.86%1.7%1.7%
Nov 202537.5%54.7%3.1%3.1%1.6%
Dec 202547.2%43.4%1.9%5.7%1.9%
Jan 202633.9%55.9%1.7%5.1%3.4%
Feb 202656.6%34%3.8%3.8%1.9%
Mar 202654.7%35.8%5.7%1.9%1.9%
Apr 202658%34%2%4%2%
May 202664.8%25.9%1.9%5.6%1.9%
Jun 202668.9%23%1.6%4.9%1.6%
Jul 202668.3%23.3%3.3%3.3%1.7%
Aug 202676.2%17.9%2.4%2.4%1.2%
Sep 2026—————

  1. 1.Marsello

    76.2%

    held 1st · 640 estimated branded searches · +56.1% vs prior month · +7.9 points

  2. 2.Yotpo

    17.9%

    held 2nd · 150 estimated branded searches · +7.1% vs prior month · -5.5 points

  3. 3.Rivo

    2.4%

    held 3rd · 20 estimated branded searches · 0% vs prior month · -1 points

  4. 4.Smile.io

    2.4%

    held 4th · 20 estimated branded searches · 0% vs prior month · -1 points

  5. 5.LoyaltyLion

    1.2%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between Yotpo and its closest rivals

How has branded search demand for Yotpo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 75% to 17.9%.
  • Across the 11 months ending August 2026, Yotpo fell from 1st to 2nd among ecommerce loyalty software in New Zealand.

How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.

  2. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%.

  3. In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  4. In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  5. Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Yotpo measured?

Brandwave collects information about searches that people make online using Yotpo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • swell rewards
  • yotpo
  • yotpo com
  • yotpo cost
  • yotpo loyalty
  • yotpo ratings
  • yotpo review

Do you work for Yotpo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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