How popular isTrustpilot in search?
In August 2026, there were an estimated 8.7K branded searches for Trustpilot in New Zealand which is up 24.7% over the last 11 months. Trustpilot holds 93.1% estimated Share of Search among New Zealand customer review platforms and is ranked 1st of 6 competitors for search popularity.
Trustpilot93.1%
Judge.me3%
Okendo1.7%
Yotpo1.6%
Feefo0.43%
Reviews.io0.21%
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Which customer review platforms compete with Trustpilot?
Share of Search by month for Trustpilot, Judge.me. The figures are in the table below the chart.
View monthly share of search table
| Month | Trustpilot | Judge.me | Okendo | Yotpo | Feefo | Reviews.io |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 2.9% | 1.8% | 10.4% | 0.84% | 0.36% |
| Nov 2025 | 91.8% | 2.5% | 1.2% | 3.8% | 0.65% | 0.11% |
| Dec 2025 | 92.9% | 2.7% | 1% | 2.6% | 0.57% | 0.23% |
| Jan 2026 | 91.3% | 2.7% | 1.6% | 3.5% | 0.53% | 0.32% |
| Feb 2026 | 92.6% | 2.6% | 1.3% | 2.4% | 0.79% | 0.26% |
| Mar 2026 | 92.5% | 3% | 1.5% | 2.2% | 0.68% | 0.23% |
| Apr 2026 | 93.1% | 2.6% | 1.4% | 1.9% | 0.68% | 0.34% |
| May 2026 | 93.9% | 2.6% | 1.1% | 1.5% | 0.55% | 0.33% |
| Jun 2026 | 93.2% | 2.4% | 1.6% | 1.6% | 0.9% | 0.34% |
| Jul 2026 | 93.2% | 2.7% | 1.6% | 1.6% | 0.56% | 0.34% |
| Aug 2026 | 93.1% | 3% | 1.7% | 1.6% | 0.43% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 8.7K | +5.4% | -0.2 points | |
| 2, held 2nd | 3% | 280 | +16.7% | +0.3 points | |
| 3, held 3rd | 1.7% | 160 | +14.3% | +0.1 points | |
| 4, held 4th | 1.6% | 150 | +7.1% | 0 points | |
| 5, held 5th | 0.43% | 40 | -20% | -0.1 points | |
| 6, held 6th | 0.21% | 20 | -33.3% | -0.1 points |
93.1%
held 1st · 8.7K estimated branded searches · +5.4% vs prior month · -0.2 points
2.
Judge.me3%
held 2nd · 280 estimated branded searches · +16.7% vs prior month · +0.3 points
3.
Okendo1.7%
held 3rd · 160 estimated branded searches · +14.3% vs prior month · +0.1 points
4.
Yotpo1.6%
held 4th · 150 estimated branded searches · +7.1% vs prior month · 0 points
5.
Feefo0.43%
held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points
0.21%
held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points
Compare search popularity between Trustpilot and its closest rivals
How has branded search demand for Trustpilot changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trustpilot in New Zealand rose from 7K to 8.7K.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand increased from 83.7% to 93.1%.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand peaked at 93.9% in May 2026 and was lowest at 83.7% in October 2025.
How did search popularity change for New Zealand customer review platforms in August 2026?
5 changes
Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.
Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.
Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.
Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is Trustpilot measured?
Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- trustpilot
- trustpilot com
- trustpilot near me
- trustpilot new zealand
- trustpilot nz
- trustpilot ratings
- trustpilot review
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Is Trustpilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.