Brandwave

How popular isFeefo in search?

In August 2026, there were an estimated 40 branded searches for Feefo in New Zealand which is down 42.9% over the last 11 months. Feefo holds 0.43% estimated Share of Search among New Zealand customer review platforms and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Trustpilot93.1%
  2. Judge.me3%
  3. Okendo1.7%
  4. Yotpo1.6%
  5. Feefo0.43%
  6. Reviews.io0.21%
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Which customer review platforms compete with Feefo?

Feefo against customer review platforms in New Zealand, by month

Share of Search by month for Trustpilot, Judge.me, Feefo. The figures are in the table below the chart.

View monthly share of search table
MonthTrustpilotJudge.meOkendoYotpoFeefoReviews.io
Oct 202583.7%2.9%1.8%10.4%0.84%0.36%
Nov 202591.8%2.5%1.2%3.8%0.65%0.11%
Dec 202592.9%2.7%1%2.6%0.57%0.23%
Jan 202691.3%2.7%1.6%3.5%0.53%0.32%
Feb 202692.6%2.6%1.3%2.4%0.79%0.26%
Mar 202692.5%3%1.5%2.2%0.68%0.23%
Apr 202693.1%2.6%1.4%1.9%0.68%0.34%
May 202693.9%2.6%1.1%1.5%0.55%0.33%
Jun 202693.2%2.4%1.6%1.6%0.9%0.34%
Jul 202693.2%2.7%1.6%1.6%0.56%0.34%
Aug 202693.1%3%1.7%1.6%0.43%0.21%
Sep 2026——————

  1. 1.Trustpilot

    93.1%

    held 1st · 8.7K estimated branded searches · +5.4% vs prior month · -0.2 points

  2. 2.Judge.me

    3%

    held 2nd · 280 estimated branded searches · +16.7% vs prior month · +0.3 points

  3. 3.Okendo

    1.7%

    held 3rd · 160 estimated branded searches · +14.3% vs prior month · +0.1 points

  4. 4.Yotpo

    1.6%

    held 4th · 150 estimated branded searches · +7.1% vs prior month · 0 points

  5. 5.Feefo

    0.43%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.Reviews.io

    0.21%

    held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Feefo and its closest rivals

How has branded search demand for Feefo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Feefo in New Zealand fell from 70 to 40.
  • Across the 11 months ending August 2026, Feefo’s estimated Share of Search among customer review platforms in New Zealand held steady, from 0.84% to 0.43%.

How did search popularity change for New Zealand customer review platforms in August 2026?

  1. Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.

  2. Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

  3. Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.

  4. Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How is Feefo measured?

Brandwave collects information about searches that people make online using Feefo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • feefo
  • feefo com
  • feefo near me
  • feefo ratings
  • feefo review

Do you work for Feefo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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