Feefo vs Okendo:Which is more popular by branded search in New Zealand?
In August 2026, Okendo had more branded searches than Feefo among customer review platforms in New Zealand. Okendo was estimated to have 160 branded searches compared to Feefo’s 40, and held a 1.7% Share of Search versus Feefo’s 0.43%.
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Which is more popular in search, Feefo or Okendo?
Compare the customer review platforms New Zealand businesses collect and display reviews with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okendo, Feefo. The figures are in the table below the chart.
View monthly share of search table
| Month | Trustpilot | Judge.me | Okendo | Yotpo | Feefo | Reviews.io |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 2.9% | 1.8% | 10.4% | 0.84% | 0.36% |
| Nov 2025 | 91.8% | 2.5% | 1.2% | 3.8% | 0.65% | 0.11% |
| Dec 2025 | 92.9% | 2.7% | 1% | 2.6% | 0.57% | 0.23% |
| Jan 2026 | 91.3% | 2.7% | 1.6% | 3.5% | 0.53% | 0.32% |
| Feb 2026 | 92.6% | 2.6% | 1.3% | 2.4% | 0.79% | 0.26% |
| Mar 2026 | 92.5% | 3% | 1.5% | 2.2% | 0.68% | 0.23% |
| Apr 2026 | 93.1% | 2.6% | 1.4% | 1.9% | 0.68% | 0.34% |
| May 2026 | 93.9% | 2.6% | 1.1% | 1.5% | 0.55% | 0.33% |
| Jun 2026 | 93.2% | 2.4% | 1.6% | 1.6% | 0.9% | 0.34% |
| Jul 2026 | 93.2% | 2.7% | 1.6% | 1.6% | 0.56% | 0.34% |
| Aug 2026 | 93.1% | 3% | 1.7% | 1.6% | 0.43% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Feefo and Okendo comparison changed over the last 12 months?
3 findings
- Okendo was ahead of Feefo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feefo’s estimated Share of Search among customer review platforms in New Zealand moved from 0.84% to 0.43%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Okendo’s estimated Share of Search among customer review platforms in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 150 to 160.
How did search popularity change for New Zealand customer review platforms in August 2026?
1 change
Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Feefo’s and Okendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Feefo
5 branded search terms
- feefo
- feefo com
- feefo near me
- feefo ratings
- feefo review
Okendo
15 branded search terms
- okendo
- okendo app
- okendo io
- okendo loyalty
- okendo near me
- okendo pricing
- okendo quizzes
- okendo referrals
- okendo review
- okendo reviews
- okendo reviews shopify
- okendo shopify
- okendo shopify app
- okendo surveys
- shopify okendo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.