Brandwave

Customer review platforms in New Zealand:Which brands are most popular in search?

In August 2026, Trustpilot was the most searched among customer review platforms in New Zealand, with an estimated 8.7K branded searches and 93.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Trustpilot93.1%
  2. Judge.me3%
  3. Okendo1.7%
  4. Yotpo1.6%
  5. Feefo0.43%
  6. Reviews.io0.21%

Follow customer review platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the customer review platforms New Zealand businesses collect and display reviews with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer review platforms in New Zealand, by month

Share of Search by month for Trustpilot, Judge.me. The figures are in the table below the chart.

View monthly share of search table
MonthTrustpilotJudge.meOkendoYotpoFeefoReviews.io
Oct 202583.7%2.9%1.8%10.4%0.84%0.36%
Nov 202591.8%2.5%1.2%3.8%0.65%0.11%
Dec 202592.9%2.7%1%2.6%0.57%0.23%
Jan 202691.3%2.7%1.6%3.5%0.53%0.32%
Feb 202692.6%2.6%1.3%2.4%0.79%0.26%
Mar 202692.5%3%1.5%2.2%0.68%0.23%
Apr 202693.1%2.6%1.4%1.9%0.68%0.34%
May 202693.9%2.6%1.1%1.5%0.55%0.33%
Jun 202693.2%2.4%1.6%1.6%0.9%0.34%
Jul 202693.2%2.7%1.6%1.6%0.56%0.34%
Aug 202693.1%3%1.7%1.6%0.43%0.21%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Trustpilot

    93.1%

    held 1st · 8.7K estimated branded searches · +5.4% vs prior month · -0.2 points

  2. 2.Judge.me

    3%

    held 2nd · 280 estimated branded searches · +16.7% vs prior month · +0.3 points

  3. 3.Okendo

    1.7%

    held 3rd · 160 estimated branded searches · +14.3% vs prior month · +0.1 points

  4. 4.Yotpo

    1.6%

    held 4th · 150 estimated branded searches · +7.1% vs prior month · 0 points

  5. 5.Feefo

    0.43%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.Reviews.io

    0.21%

    held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among customer review platforms in New Zealand?

In August 2026, Trustpilot was the most searched among customer review platforms in New Zealand, with an estimated 8.7K branded searches and 93.1% estimated Share of Search within this set. Judge.me is in 2nd place, 90.1 percentage points behind at 3% Share of Search.

New Zealand customer review platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trustpilot83.7% → 93.1%93.9%May 202683.7%Oct 20251st
Judge.me2.9% → 3%3%Aug 20262.4%Jun 20263rd → 2nd
Okendo1.8% → 1.7%1.8%Oct 20251%Dec 20254th → 3rd
Yotpo10.4% → 1.6%10.4%Oct 20251.5%May 20262nd → 4th
Feefo0.84% → 0.43%0.9%Jun 20260.43%Aug 20265th
Reviews.io0.36% → 0.21%0.36%Oct 20250.11%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand increased from 83.7% to 93.1%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand decreased from 10.4% to 1.6%.
  • Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand peaked at 93.9% in May 2026 and was lowest at 83.7% in October 2025.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand peaked at 10.4% in October 2025 and was lowest at 1.5% in May 2026.
  • Across the 11 months ending August 2026, Judge.me rose from 3rd to 2nd among customer review platforms in New Zealand.
  • Across the 11 months ending August 2026, Okendo rose from 4th to 3rd among customer review platforms in New Zealand.
  • Across the 11 months ending August 2026, Yotpo fell from 2nd to 4th among customer review platforms in New Zealand.
  • Across the 11 months ending August 2026, Feefo and Reviews.io held steady: their estimated Share of Search among customer review platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand customer review platforms in August 2026?

  1. Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.

  2. Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

  3. Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.

  4. Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record