Feefo vs Yotpo:Which is more popular by branded search in New Zealand?
In August 2026, Yotpo had more branded searches than Feefo among customer review platforms in New Zealand. Yotpo was estimated to have 150 branded searches compared to Feefo’s 40, and held a 1.6% Share of Search versus Feefo’s 0.43%.
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Which is more popular in search, Feefo or Yotpo?
Compare the customer review platforms New Zealand businesses collect and display reviews with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yotpo, Feefo. The figures are in the table below the chart.
View monthly share of search table
| Month | Trustpilot | Judge.me | Okendo | Yotpo | Feefo | Reviews.io |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 2.9% | 1.8% | 10.4% | 0.84% | 0.36% |
| Nov 2025 | 91.8% | 2.5% | 1.2% | 3.8% | 0.65% | 0.11% |
| Dec 2025 | 92.9% | 2.7% | 1% | 2.6% | 0.57% | 0.23% |
| Jan 2026 | 91.3% | 2.7% | 1.6% | 3.5% | 0.53% | 0.32% |
| Feb 2026 | 92.6% | 2.6% | 1.3% | 2.4% | 0.79% | 0.26% |
| Mar 2026 | 92.5% | 3% | 1.5% | 2.2% | 0.68% | 0.23% |
| Apr 2026 | 93.1% | 2.6% | 1.4% | 1.9% | 0.68% | 0.34% |
| May 2026 | 93.9% | 2.6% | 1.1% | 1.5% | 0.55% | 0.33% |
| Jun 2026 | 93.2% | 2.4% | 1.6% | 1.6% | 0.9% | 0.34% |
| Jul 2026 | 93.2% | 2.7% | 1.6% | 1.6% | 0.56% | 0.34% |
| Aug 2026 | 93.1% | 3% | 1.7% | 1.6% | 0.43% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Feefo and Yotpo comparison changed over the last 12 months?
3 findings
- Yotpo was ahead of Feefo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feefo’s estimated Share of Search among customer review platforms in New Zealand moved from 0.84% to 0.43%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand moved from 10.4% to 1.6%, and its estimated monthly branded searches moved from 870 to 150.
How did search popularity change for New Zealand customer review platforms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Feefo’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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