Reviews.io vs Trustpilot:Which is more popular by branded search in New Zealand?
In August 2026, Trustpilot had more branded searches than Reviews.io among customer review platforms in New Zealand. Trustpilot was estimated to have 8.7K branded searches compared to Reviews.io’s 20, and held a 93.1% Share of Search versus Reviews.io’s 0.21%.
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Which is more popular in search, Reviews.io or Trustpilot?
Compare the customer review platforms New Zealand businesses collect and display reviews with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trustpilot, Reviews.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Trustpilot | Judge.me | Okendo | Yotpo | Feefo | Reviews.io |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 2.9% | 1.8% | 10.4% | 0.84% | 0.36% |
| Nov 2025 | 91.8% | 2.5% | 1.2% | 3.8% | 0.65% | 0.11% |
| Dec 2025 | 92.9% | 2.7% | 1% | 2.6% | 0.57% | 0.23% |
| Jan 2026 | 91.3% | 2.7% | 1.6% | 3.5% | 0.53% | 0.32% |
| Feb 2026 | 92.6% | 2.6% | 1.3% | 2.4% | 0.79% | 0.26% |
| Mar 2026 | 92.5% | 3% | 1.5% | 2.2% | 0.68% | 0.23% |
| Apr 2026 | 93.1% | 2.6% | 1.4% | 1.9% | 0.68% | 0.34% |
| May 2026 | 93.9% | 2.6% | 1.1% | 1.5% | 0.55% | 0.33% |
| Jun 2026 | 93.2% | 2.4% | 1.6% | 1.6% | 0.9% | 0.34% |
| Jul 2026 | 93.2% | 2.7% | 1.6% | 1.6% | 0.56% | 0.34% |
| Aug 2026 | 93.1% | 3% | 1.7% | 1.6% | 0.43% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Reviews.io and Trustpilot comparison changed over the last 12 months?
3 findings
- Trustpilot was ahead of Reviews.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reviews.io’s estimated Share of Search among customer review platforms in New Zealand moved from 0.36% to 0.21%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand moved from 83.7% to 93.1%, and its estimated monthly branded searches moved from 7K to 8.7K.
How did search popularity change for New Zealand customer review platforms in August 2026?
2 changes
Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.
Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Reviews.io’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reviews.io
1 branded search term
- reviewsio
Trustpilot
7 branded search terms
- trustpilot
- trustpilot com
- trustpilot near me
- trustpilot new zealand
- trustpilot nz
- trustpilot ratings
- trustpilot review
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