Trustpilot vs Yotpo:Which is more popular by branded search in New Zealand?
In August 2026, Trustpilot had more branded searches than Yotpo among customer review platforms in New Zealand. Trustpilot was estimated to have 8.7K branded searches compared to Yotpo’s 150, and held a 93.1% Share of Search versus Yotpo’s 1.6%.
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Which is more popular in search, Trustpilot or Yotpo?
Compare the customer review platforms New Zealand businesses collect and display reviews with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trustpilot, Yotpo. The figures are in the table below the chart.
View monthly share of search table
| Month | Trustpilot | Judge.me | Okendo | Yotpo | Feefo | Reviews.io |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 2.9% | 1.8% | 10.4% | 0.84% | 0.36% |
| Nov 2025 | 91.8% | 2.5% | 1.2% | 3.8% | 0.65% | 0.11% |
| Dec 2025 | 92.9% | 2.7% | 1% | 2.6% | 0.57% | 0.23% |
| Jan 2026 | 91.3% | 2.7% | 1.6% | 3.5% | 0.53% | 0.32% |
| Feb 2026 | 92.6% | 2.6% | 1.3% | 2.4% | 0.79% | 0.26% |
| Mar 2026 | 92.5% | 3% | 1.5% | 2.2% | 0.68% | 0.23% |
| Apr 2026 | 93.1% | 2.6% | 1.4% | 1.9% | 0.68% | 0.34% |
| May 2026 | 93.9% | 2.6% | 1.1% | 1.5% | 0.55% | 0.33% |
| Jun 2026 | 93.2% | 2.4% | 1.6% | 1.6% | 0.9% | 0.34% |
| Jul 2026 | 93.2% | 2.7% | 1.6% | 1.6% | 0.56% | 0.34% |
| Aug 2026 | 93.1% | 3% | 1.7% | 1.6% | 0.43% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Trustpilot and Yotpo comparison changed over the last 12 months?
3 findings
- Trustpilot was ahead of Yotpo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand moved from 83.7% to 93.1%, and its estimated monthly branded searches moved from 7K to 8.7K.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand moved from 10.4% to 1.6%, and its estimated monthly branded searches moved from 870 to 150.
How did search popularity change for New Zealand customer review platforms in August 2026?
2 changes
Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.
Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Trustpilot’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trustpilot
7 branded search terms
- trustpilot
- trustpilot com
- trustpilot near me
- trustpilot new zealand
- trustpilot nz
- trustpilot ratings
- trustpilot review
Yotpo
7 branded search terms
- swell rewards
- yotpo
- yotpo com
- yotpo cost
- yotpo loyalty
- yotpo ratings
- yotpo review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.