Brandwave

How popular isMarsello in search?

In August 2026, there were an estimated 640 branded searches for Marsello in New Zealand which is up 166.7% over the last 11 months. Marsello holds 76.2% estimated Share of Search among New Zealand ecommerce loyalty software and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Marsello76.2%
  2. Yotpo17.9%
  3. Rivo2.4%
  4. Smile.io2.4%
  5. LoyaltyLion1.2%
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Which ecommerce loyalty software compete with Marsello?

Marsello against ecommerce loyalty software in New Zealand, by month

Share of Search by month for Marsello, Yotpo, Rivo, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthMarselloYotpoRivoSmile.ioLoyaltyLion
Oct 202520.7%75%0.86%1.7%1.7%
Nov 202537.5%54.7%3.1%3.1%1.6%
Dec 202547.2%43.4%1.9%5.7%1.9%
Jan 202633.9%55.9%1.7%5.1%3.4%
Feb 202656.6%34%3.8%3.8%1.9%
Mar 202654.7%35.8%5.7%1.9%1.9%
Apr 202658%34%2%4%2%
May 202664.8%25.9%1.9%5.6%1.9%
Jun 202668.9%23%1.6%4.9%1.6%
Jul 202668.3%23.3%3.3%3.3%1.7%
Aug 202676.2%17.9%2.4%2.4%1.2%
Sep 2026—————

  1. 1.Marsello

    76.2%

    held 1st · 640 estimated branded searches · +56.1% vs prior month · +7.9 points

  2. 2.Yotpo

    17.9%

    held 2nd · 150 estimated branded searches · +7.1% vs prior month · -5.5 points

  3. 3.Rivo

    2.4%

    held 3rd · 20 estimated branded searches · 0% vs prior month · -1 points

  4. 4.Smile.io

    2.4%

    held 4th · 20 estimated branded searches · 0% vs prior month · -1 points

  5. 5.LoyaltyLion

    1.2%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between Marsello and its closest rivals

How has branded search demand for Marsello changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marsello in New Zealand rose from 240 to 640.
  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 20.7% to 76.2%.
  • Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty software in New Zealand.

How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.

  2. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%.

  3. In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  4. In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  5. Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Marsello measured?

Brandwave collects information about searches that people make online using Marsello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • marsello
  • marsello com
  • marsello loyalty program
  • marsello nz

Do you work for Marsello? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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