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Ecommerce loyalty software in New Zealand:Which brands are most popular in search?

In August 2026, Marsello was the most searched among ecommerce loyalty software in New Zealand, with an estimated 640 branded searches and 76.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Marsello76.2%
  2. Yotpo17.9%
  3. Rivo2.4%
  4. Smile.io2.4%
  5. LoyaltyLion1.2%

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Share of SearchLeaderboard

Compare the loyalty and rewards apps New Zealand online stores retain customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce loyalty software in New Zealand, by month

Share of Search by month for Marsello, Yotpo, Rivo, Smile.io. The figures are in the table below the chart.

View monthly share of search table
MonthMarselloYotpoRivoSmile.ioLoyaltyLion
Oct 202520.7%75%0.86%1.7%1.7%
Nov 202537.5%54.7%3.1%3.1%1.6%
Dec 202547.2%43.4%1.9%5.7%1.9%
Jan 202633.9%55.9%1.7%5.1%3.4%
Feb 202656.6%34%3.8%3.8%1.9%
Mar 202654.7%35.8%5.7%1.9%1.9%
Apr 202658%34%2%4%2%
May 202664.8%25.9%1.9%5.6%1.9%
Jun 202668.9%23%1.6%4.9%1.6%
Jul 202668.3%23.3%3.3%3.3%1.7%
Aug 202676.2%17.9%2.4%2.4%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Marsello

    76.2%

    held 1st · 640 estimated branded searches · +56.1% vs prior month · +7.9 points

  2. 2.Yotpo

    17.9%

    held 2nd · 150 estimated branded searches · +7.1% vs prior month · -5.5 points

  3. 3.Rivo

    2.4%

    held 3rd · 20 estimated branded searches · 0% vs prior month · -1 points

  4. 4.Smile.io

    2.4%

    held 4th · 20 estimated branded searches · 0% vs prior month · -1 points

  5. 5.LoyaltyLion

    1.2%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce loyalty software in New Zealand?

In August 2026, Marsello was the most searched among ecommerce loyalty software in New Zealand, with an estimated 640 branded searches and 76.2% estimated Share of Search within this set. Yotpo is in 2nd place, 58.3 percentage points behind at 17.9% Share of Search.

New Zealand ecommerce loyalty software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Marsello20.7% → 76.2%76.2%Aug 202620.7%Oct 20252nd → 1st
Yotpo75% → 17.9%75%Oct 202517.9%Aug 20261st → 2nd
Rivo0.86% → 2.4%5.7%Mar 20260.86%Oct 20255th → 3rd
Smile.io1.7% → 2.4%5.7%Dec 20251.7%Oct 20254th
LoyaltyLion1.7% → 1.2%3.4%Jan 20261.2%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 20.7% to 76.2%.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 75% to 17.9%.
  • Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 0.86% to 2.4%.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 1.7% to 1.2%.
  • Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 5.7% in March 2026 and was lowest at 0.86% in October 2025.
  • Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty software in New Zealand.
  • Across the 11 months ending August 2026, Yotpo fell from 1st to 2nd among ecommerce loyalty software in New Zealand.
  • Across the 11 months ending August 2026, Rivo rose from 5th to 3rd among ecommerce loyalty software in New Zealand.
  • Across the 11 months ending August 2026, LoyaltyLion fell from 3rd to 5th among ecommerce loyalty software in New Zealand.

How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

  1. In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.

  2. In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%.

  3. In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  4. In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

  5. Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

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