Marsello vs Smile.io:Which is more popular by branded search in New Zealand?
In August 2026, Marsello had more branded searches than Smile.io among ecommerce loyalty software in New Zealand. Marsello was estimated to have 640 branded searches compared to Smile.io’s 20, and held a 76.2% Share of Search versus Smile.io’s 2.4%.
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Which is more popular in search, Marsello or Smile.io?
Compare the loyalty and rewards apps New Zealand online stores retain customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marsello, Smile.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Marsello | Yotpo | Rivo | Smile.io | LoyaltyLion |
|---|---|---|---|---|---|
| Oct 2025 | 20.7% | 75% | 0.86% | 1.7% | 1.7% |
| Nov 2025 | 37.5% | 54.7% | 3.1% | 3.1% | 1.6% |
| Dec 2025 | 47.2% | 43.4% | 1.9% | 5.7% | 1.9% |
| Jan 2026 | 33.9% | 55.9% | 1.7% | 5.1% | 3.4% |
| Feb 2026 | 56.6% | 34% | 3.8% | 3.8% | 1.9% |
| Mar 2026 | 54.7% | 35.8% | 5.7% | 1.9% | 1.9% |
| Apr 2026 | 58% | 34% | 2% | 4% | 2% |
| May 2026 | 64.8% | 25.9% | 1.9% | 5.6% | 1.9% |
| Jun 2026 | 68.9% | 23% | 1.6% | 4.9% | 1.6% |
| Jul 2026 | 68.3% | 23.3% | 3.3% | 3.3% | 1.7% |
| Aug 2026 | 76.2% | 17.9% | 2.4% | 2.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Marsello and Smile.io comparison changed over the last 12 months?
3 findings
- Marsello was ahead of Smile.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 20.7% to 76.2%, and its estimated monthly branded searches moved from 240 to 640.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand ecommerce loyalty software in August 2026?
2 changes
In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.
In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Marsello’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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