Brandwave

How popular isYale?

In September 2026, people searched for Yale by name about 1,460 times in New Zealand, about the same as the previous year. These searches made up 56.2% of all New Zealand door lock brand searches, placing Yale first out of four brands. When we asked both ChatGPT and Google AI Overviews about door lock brands, Yale appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Yale is the most searched of 4 competitors and the second most recommended in AI answers.

  1. YaleShare of searches 56.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. SchlageShare of searches 32.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. LockwoodShare of searches 9.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. CarbineShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top door lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yale appeared in all four answers. Yale is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lockwood1st
  2. Yale2nd
  3. Schlage3rd
  4. Carbine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yale4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schlage3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lockwood3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carbine0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about door lock brands

4 answers

  • Asked ChatGPT

    “Which door lock brand should I buy in New Zealand?”

    1. 1Lockwood
    2. 2Yale
    3. 3Schlage

  • Asked ChatGPT

    “What are the best door lock brands in New Zealand?”

    1. 1Lockwood
    2. 2Yale
    3. 3Schlage

  • Asked ChatGPT

    “What's the best door lock brand in New Zealand for home security?”

    1. 1Lockwood
    2. 2Schlage
    3. 3Yale

  • Searched Google, AI Overview

    “smart lock nz”

    1. 1Yale

  • Searched Google, AI Overview

    “door locks nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which door lock brands compete with Yale?

Yale against door lock brands in New Zealand, by month

Share of searches by month for Yale, Schlage, Lockwood. The figures are in the table below the chart.

View monthly share of searches table
MonthYaleSchlageLockwoodCarbine
Oct 202557.3%34.7%6.5%1.6%
Nov 202556%31.5%9.9%2.6%
Dec 202558.8%32.1%8.3%0.83%
Jan 202656.5%34.5%7.1%2%
Feb 202642.8%47.6%8.1%1.5%
Mar 202640.3%51%7%1.7%
Apr 202639.8%50.7%7.7%1.8%
May 202635.2%57.1%5.9%1.9%
Jun 202630.5%64.2%4.6%0.69%
Jul 202639%53.8%5.8%1.5%
Aug 202646.4%43.6%8.4%1.6%
Sep 202656.2%32.9%9.3%1.6%

  1. 1.Yale

    56.2%

    Held 1st. 1.4K estimated branded searches, -2.7% vs prior month. Share +9.8 points.

  2. 2.Schlage

    32.9%

    Held 2nd. 850 estimated branded searches, -39.3% vs prior month. Share -10.7 points.

  3. 3.Lockwood

    9.3%

    Held 3rd. 240 estimated branded searches, -11.1% vs prior month. Share +0.9 points.

  4. 4.Carbine

    1.6%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare popularity between Yale and its closest rivals

Every comparison with Yale

9 comparisons

How has branded search demand for Yale changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yale in New Zealand held steady, from 1.4K to 1.5K.
  • Across the 12 months ending September 2026, Yale’s share of searches among door lock brands in New Zealand decreased from 57.3% to 56.2%.
  • Across the 12 months ending September 2026, Yale’s share of searches among door lock brands in New Zealand peaked at 58.8% in December 2025 and was lowest at 30.5% in June 2026.

How did search popularity change for New Zealand door lock brands in September 2026?

3 changes

  1. In September 2026, Yale gained share of searches among door lock brands in New Zealand, from 46.4% to 56.2%.

  2. In September 2026, Lockwood gained share of searches among door lock brands in New Zealand, from 8.4% to 9.3%.

  3. In September 2026, Schlage lost share of searches among door lock brands in New Zealand, from 43.6% to 32.9%.

How are Yale’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yale deadbolt
  • yale door handle
  • yale door lock
  • yale lock

Do you work for Yale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yale compete?

Yale is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Door lock brands1st of 456.2%Shown above
Padlock brands1st of 536.2%Show ranking
Door handle brands2nd of 536.5%Show ranking
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