Door handle brands in New Zealand:Which are most popular?
Windsor Hardware and Yale share the highest share of searches among door handle brands in New Zealand, at 36.5% in September 2026. When we checked with ChatGPT and Google AI Overviews, Windsor Hardware was mentioned most often, in four of the five answers. Windsor Hardware was recommended most often, coming first in two out of three responses that gave a list.
Windsor HardwareShare of searches 36.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
YaleShare of searches 36.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Halliday + BaillieShare of searches 19.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
LockwoodShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
GainsboroughShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top door handle brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Windsor Hardware was mentioned most often, in four of the five answers. Windsor Hardware was recommended most often, coming first in two out of three answers that gave a list. Lockwood was second, and Halliday + Baillie was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Windsor Hardware1st
- Lockwood2nd
- Halliday + Baillie3rd
- Gainsborough4th
- Yale5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best door handle brands in New Zealand?”
Asked ChatGPT
“What's the best door handle brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“door handles nz”
Searched Google, AI Overview
“interior door handles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which door handle brands do people search for most?
This chart shows how often people search Google for each door handle brand by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Windsor Hardware, Yale, Halliday + Baillie, Lockwood, Gainsborough. The figures are in the table below the chart.
View monthly share of searches table
| Month | Windsor Hardware | Yale | Halliday + Baillie | Lockwood | Gainsborough |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.6% | 3.6% | 2.7% |
| Nov 2025 | 39.6% | 32.4% | 21.6% | 4.1% | 2.3% |
| Dec 2025 | 28.9% | 43.4% | 19.3% | 5.4% | 3% |
| Jan 2026 | 33.5% | 40.9% | 18.2% | 4.5% | 2.8% |
| Feb 2026 | 38.9% | 31.9% | 21.1% | 5.9% | 2.2% |
| Mar 2026 | 41.7% | 28% | 22.7% | 5.2% | 2.4% |
| Apr 2026 | 38.3% | 38.3% | 17% | 4.8% | 1.6% |
| May 2026 | 36.5% | 36.5% | 19.8% | 4.1% | 3% |
| Jun 2026 | 39.3% | 32.1% | 21.4% | 4.9% | 2.2% |
| Jul 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Aug 2026 | 34.8% | 34.8% | 23.2% | 4.3% | 2.9% |
| Sep 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 720 | 0% | +1.8 points | |
| 2, held 2nd | 36.5% | 720 | 0% | +1.8 points | |
| 3, held 3rd | 19.8% | 390 | -18.8% | -3.4 points | |
| 4, held 4th | 4.6% | 90 | 0% | +0.2 points | |
| 5, held 5th | 2.5% | 50 | -16.7% | -0.4 points |
36.5%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Yale36.5%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.8 points.
19.8%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -3.4 points.
4.
Lockwood4.6%
Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
2.5%
Held 5th. 50 estimated branded searches, -16.7% vs prior month. Share -0.4 points.
Which brand is most popular in search among door handle brands in New Zealand?
5 brands
Windsor Hardware and Yale share the highest share of searches among door handle brands in New Zealand, at 36.5% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Windsor Hardware | 39.6% → 36.5% | 41.7%Mar 2026 | 28.9%Dec 2025 | 1st |
| Yale | 32.4% → 36.5% | 43.4%Dec 2025 | 28%Mar 2026 | 2nd |
| Halliday + Baillie | 21.6% → 19.8% | 23.2%Aug 2026 | 17%Apr 2026 | 3rd |
| Lockwood | 3.6% → 4.6% | 5.9%Feb 2026 | 3.6%Oct 2025 | 4th |
| Gainsborough | 2.7% → 2.5% | 3%May 2026 | 1.6%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand decreased from 39.6% to 36.5%.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand increased from 32.4% to 36.5%.
- Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand decreased from 21.6% to 19.8%.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand increased from 3.6% to 4.6%.
- Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand peaked at 41.7% in March 2026 and was lowest at 28.9% in December 2025.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand peaked at 43.4% in December 2025 and was lowest at 28% in March 2026.
- Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand peaked at 23.2% in August 2026 and was lowest at 17% in April 2026.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Gainsborough held steady: its share of searches among door handle brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand door handle brands in September 2026?
5 changes
In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%.
Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.
Compare popularity between leading brands
- Windsor Hardware vs Yale: compare popularity
- Windsor Hardware vs Halliday + Baillie: compare popularity
- Windsor Hardware vs Lockwood: compare popularity
- Windsor Hardware vs Gainsborough: compare popularity
- Yale vs Halliday + Baillie: compare popularity
- Yale vs Lockwood: compare popularity
- Yale vs Gainsborough: compare popularity
- Halliday + Baillie vs Lockwood: compare popularity
- Halliday + Baillie vs Gainsborough: compare popularity
- Lockwood vs Gainsborough: compare popularity
- Compare any of these brands
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