Gainsborough vs Windsor Hardware:Which is more popular?
In September 2026, Windsor Hardware had more branded searches than Gainsborough among door handle brands in New Zealand. Windsor Hardware had about 720 branded searches, while Gainsborough had 50. Windsor Hardware made up 36.5% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about door handle brands, Windsor Hardware appeared in four of the five answers and Gainsborough in one. Windsor Hardware was mentioned before Gainsborough in every answer.
Who do people search for more?
Windsor Hardware, about 14 searches for every 1 for Gainsborough
Who does AI mention more?
Windsor Hardware, mentioned in 4 of 5 answers, Gainsborough in 1
Who does AI recommend more?
Windsor Hardware, named ahead of Gainsborough in every answer
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Windsor Hardware was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gainsborough was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Windsor Hardware was listed before Gainsborough in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Windsor Hardware1st
Lockwood2nd
Halliday + Baillie3rd
Gainsborough4th
Yale5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best door handle brands in New Zealand?”
Asked ChatGPT
“What's the best door handle brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“door handles nz”
Searched Google, AI Overview
“interior door handles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gainsborough or Windsor Hardware more popular in search?
This chart shows how often people search Google for Gainsborough and Windsor Hardware by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Windsor Hardware, Gainsborough. The figures are in the table below the chart.
View monthly share of searches table
| Month | Windsor Hardware | Yale | Halliday + Baillie | Lockwood | Gainsborough |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.6% | 3.6% | 2.7% |
| Nov 2025 | 39.6% | 32.4% | 21.6% | 4.1% | 2.3% |
| Dec 2025 | 28.9% | 43.4% | 19.3% | 5.4% | 3% |
| Jan 2026 | 33.5% | 40.9% | 18.2% | 4.5% | 2.8% |
| Feb 2026 | 38.9% | 31.9% | 21.1% | 5.9% | 2.2% |
| Mar 2026 | 41.7% | 28% | 22.7% | 5.2% | 2.4% |
| Apr 2026 | 38.3% | 38.3% | 17% | 4.8% | 1.6% |
| May 2026 | 36.5% | 36.5% | 19.8% | 4.1% | 3% |
| Jun 2026 | 39.3% | 32.1% | 21.4% | 4.9% | 2.2% |
| Jul 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Aug 2026 | 34.8% | 34.8% | 23.2% | 4.3% | 2.9% |
| Sep 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
How has the Gainsborough and Windsor Hardware comparison changed over the last 12 months?
3 findings
- Windsor Hardware was ahead of Gainsborough in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand moved from 39.6% to 36.5%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand door handle brands in September 2026?
2 changes
In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gainsborough’s and Windsor Hardware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gainsborough
2 branded search terms
- gainsborough door handle
- gainsborough hardware
Windsor Hardware
1 branded search term
- windsor hardware
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