Halliday + Baillie vs Yale:Which is more popular?
In September 2026, Yale had more branded searches than Halliday + Baillie among door handle brands in New Zealand. Yale had about 720 branded searches, while Halliday + Baillie had 390. Yale made up 36.5% of all door handle brand searches we track, and Halliday + Baillie accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about door handle brands, Halliday + Baillie appeared in two of the five answers and Yale in one. Halliday + Baillie was mentioned before Yale in two out of three answers.
Who do people search for more?
Yale, about 85% more searches than Halliday + Baillie
Who does AI mention more?
Halliday + Baillie, mentioned in 2 of 5 answers, Yale in 1
Who does AI recommend more?
Halliday + Baillie, named ahead of Yale in 2 of 3 answers
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Halliday + Baillie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halliday + Baillie was listed before Yale in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Windsor Hardware1st
Lockwood2nd- Halliday + Baillie3rd
Gainsborough4th- Yale5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best door handle brands in New Zealand?”
Asked ChatGPT
“What's the best door handle brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“door handles nz”
Searched Google, AI Overview
“interior door handles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Halliday + Baillie or Yale more popular in search?
This chart shows how often people search Google for Halliday + Baillie and Yale by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yale, Halliday + Baillie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Windsor Hardware | Yale | Halliday + Baillie | Lockwood | Gainsborough |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.6% | 3.6% | 2.7% |
| Nov 2025 | 39.6% | 32.4% | 21.6% | 4.1% | 2.3% |
| Dec 2025 | 28.9% | 43.4% | 19.3% | 5.4% | 3% |
| Jan 2026 | 33.5% | 40.9% | 18.2% | 4.5% | 2.8% |
| Feb 2026 | 38.9% | 31.9% | 21.1% | 5.9% | 2.2% |
| Mar 2026 | 41.7% | 28% | 22.7% | 5.2% | 2.4% |
| Apr 2026 | 38.3% | 38.3% | 17% | 4.8% | 1.6% |
| May 2026 | 36.5% | 36.5% | 19.8% | 4.1% | 3% |
| Jun 2026 | 39.3% | 32.1% | 21.4% | 4.9% | 2.2% |
| Jul 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Aug 2026 | 34.8% | 34.8% | 23.2% | 4.3% | 2.9% |
| Sep 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
How has the Halliday + Baillie and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Halliday + Baillie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand moved from 21.6% to 19.8%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand door handle brands in September 2026?
2 changes
In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halliday + Baillie’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halliday + Baillie
1 branded search term
- halliday baillie
Yale
1 branded search term
- yale lock
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