Lockwood vs Yale:Which is more popular?
In September 2026, Yale had more branded searches than Lockwood among door handle brands in New Zealand. Yale had about 720 branded searches, while Lockwood had 90. Yale made up 36.5% of all door handle brand searches we track, and Lockwood accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about door handle brands, Lockwood appeared in two of the five answers and Yale in one. Lockwood was mentioned before Yale in every answer that named either.
Who do people search for more?
Yale, about 8 searches for every 1 for Lockwood
Who does AI mention more?
Lockwood, mentioned in 2 of 5 answers, Yale in 1
Who does AI recommend more?
Lockwood, named ahead of Yale in 2 of 2 answers
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lockwood was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lockwood was listed before Yale in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Windsor Hardware1st- Lockwood2nd
Halliday + Baillie3rd
Gainsborough4th- Yale5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best door handle brands in New Zealand?”
Asked ChatGPT
“What's the best door handle brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“door handles nz”
Searched Google, AI Overview
“interior door handles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lockwood or Yale more popular in search?
This chart shows how often people search Google for Lockwood and Yale by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yale, Lockwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Windsor Hardware | Yale | Halliday + Baillie | Lockwood | Gainsborough |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.6% | 3.6% | 2.7% |
| Nov 2025 | 39.6% | 32.4% | 21.6% | 4.1% | 2.3% |
| Dec 2025 | 28.9% | 43.4% | 19.3% | 5.4% | 3% |
| Jan 2026 | 33.5% | 40.9% | 18.2% | 4.5% | 2.8% |
| Feb 2026 | 38.9% | 31.9% | 21.1% | 5.9% | 2.2% |
| Mar 2026 | 41.7% | 28% | 22.7% | 5.2% | 2.4% |
| Apr 2026 | 38.3% | 38.3% | 17% | 4.8% | 1.6% |
| May 2026 | 36.5% | 36.5% | 19.8% | 4.1% | 3% |
| Jun 2026 | 39.3% | 32.1% | 21.4% | 4.9% | 2.2% |
| Jul 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Aug 2026 | 34.8% | 34.8% | 23.2% | 4.3% | 2.9% |
| Sep 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
How has the Lockwood and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Lockwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 80 to 90.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand door handle brands in September 2026?
2 changes
In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lockwood’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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