Gainsborough vs Lockwood:Which is more popular?
In September 2026, Lockwood had more branded searches than Gainsborough among door handle brands in New Zealand. Lockwood had about 90 branded searches, while Gainsborough had 50. Lockwood made up 4.6% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about door handle brands, Lockwood appeared in two of the five answers and Gainsborough in one. Lockwood was mentioned before Gainsborough in every answer that named either.
Who do people search for more?
Lockwood, about 80% more searches than Gainsborough
Who does AI mention more?
Lockwood, mentioned in 2 of 5 answers, Gainsborough in 1
Who does AI recommend more?
Lockwood, named ahead of Gainsborough in 2 of 2 answers
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lockwood was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gainsborough was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lockwood was listed before Gainsborough in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Windsor Hardware1st- Lockwood2nd
Halliday + Baillie3rd
Gainsborough4th
Yale5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best door handle brands in New Zealand?”
Asked ChatGPT
“What's the best door handle brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“door handles nz”
Searched Google, AI Overview
“interior door handles”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gainsborough or Lockwood more popular in search?
This chart shows how often people search Google for Gainsborough and Lockwood by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lockwood, Gainsborough. The figures are in the table below the chart.
View monthly share of searches table
| Month | Windsor Hardware | Yale | Halliday + Baillie | Lockwood | Gainsborough |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.6% | 3.6% | 2.7% |
| Nov 2025 | 39.6% | 32.4% | 21.6% | 4.1% | 2.3% |
| Dec 2025 | 28.9% | 43.4% | 19.3% | 5.4% | 3% |
| Jan 2026 | 33.5% | 40.9% | 18.2% | 4.5% | 2.8% |
| Feb 2026 | 38.9% | 31.9% | 21.1% | 5.9% | 2.2% |
| Mar 2026 | 41.7% | 28% | 22.7% | 5.2% | 2.4% |
| Apr 2026 | 38.3% | 38.3% | 17% | 4.8% | 1.6% |
| May 2026 | 36.5% | 36.5% | 19.8% | 4.1% | 3% |
| Jun 2026 | 39.3% | 32.1% | 21.4% | 4.9% | 2.2% |
| Jul 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
| Aug 2026 | 34.8% | 34.8% | 23.2% | 4.3% | 2.9% |
| Sep 2026 | 36.5% | 36.5% | 19.8% | 4.6% | 2.5% |
How has the Gainsborough and Lockwood comparison changed over the last 12 months?
3 findings
- Lockwood was ahead of Gainsborough in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand door handle brands in September 2026?
2 changes
Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gainsborough’s and Lockwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gainsborough
2 branded search terms
- gainsborough door handle
- gainsborough hardware
Lockwood
2 branded search terms
- lockwood deadlock
- lockwood lock
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