Brandwave

Gainsborough vs Yale:Which is more popular?

In September 2026, Yale had more branded searches than Gainsborough among door handle brands in New Zealand. Yale had about 720 branded searches, while Gainsborough had 50. Yale made up 36.5% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about door handle brands, Gainsborough and Yale each appeared in one of the five answers.

Among door handle brands in New Zealand in September 2026

Who do people search for more?

Yale, about 14 searches for every 1 for Gainsborough

Yale 720 searchesGainsborough 50 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Gainsborough in 1 of 5Yale in 1 of 5

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Top door handle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gainsborough and Yale were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Windsor Hardware1st
  2. Lockwood2nd
  3. Halliday + Baillie3rd
  4. Gainsborough4th
  5. Yale5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door handle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gainsborough or Yale more popular in search?

This chart shows how often people search Google for Gainsborough and Yale by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.

Gainsborough and Yale among door handle brands in New Zealand, by month

Share of searches by month for Yale, Gainsborough. The figures are in the table below the chart.

View monthly share of searches table
MonthWindsor HardwareYaleHalliday + BaillieLockwoodGainsborough
Oct 202539.6%32.4%21.6%3.6%2.7%
Nov 202539.6%32.4%21.6%4.1%2.3%
Dec 202528.9%43.4%19.3%5.4%3%
Jan 202633.5%40.9%18.2%4.5%2.8%
Feb 202638.9%31.9%21.1%5.9%2.2%
Mar 202641.7%28%22.7%5.2%2.4%
Apr 202638.3%38.3%17%4.8%1.6%
May 202636.5%36.5%19.8%4.1%3%
Jun 202639.3%32.1%21.4%4.9%2.2%
Jul 202636.5%36.5%19.8%4.6%2.5%
Aug 202634.8%34.8%23.2%4.3%2.9%
Sep 202636.5%36.5%19.8%4.6%2.5%

How has the Gainsborough and Yale comparison changed over the last 12 months?

3 findings
  • Yale was ahead of Gainsborough in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 60 to 50.
  • Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand door handle brands in September 2026?

2 changes

  1. In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.

  2. Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gainsborough’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gainsborough

2 branded search terms

  • gainsborough door handle
  • gainsborough hardware

Yale

1 branded search term

  • yale lock

How the Brand Demand Index is measured

Other head-to-heads among door handle brands

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