Brandwave

Windsor Hardware vs Yale:Which is more popular?

In September 2026, Windsor Hardware and Yale were level in searches among door handle brands in New Zealand, with an estimated 720 branded searches each, at 36.5% of the total each. When we asked ChatGPT and Google AI Overviews about door handle brands, Windsor Hardware appeared in four of the five answers and Yale in one. Windsor Hardware was mentioned before Yale in every answer.

Among door handle brands in New Zealand in September 2026

Who do people search for more?

Windsor Hardware and Yale are searched for about as often as each other.

Windsor Hardware 720 searchesYale 720 searches

Who does AI mention more?

Windsor Hardware, mentioned in 4 of 5 answers, Yale in 1

Windsor Hardware in 4 of 5Yale in 1 of 5

Who does AI recommend more?

Windsor Hardware, named ahead of Yale in every answer

Windsor Hardware first in 3Yale never first

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Top door handle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Windsor Hardware was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Windsor Hardware was listed before Yale in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Windsor Hardware1st
  2. Lockwood2nd
  3. Halliday + Baillie3rd
  4. Gainsborough4th
  5. Yale5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Windsor Hardware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halliday + Baillie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lockwood2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gainsborough1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door handle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Windsor Hardware or Yale more popular in search?

This chart shows how often people search Google for Windsor Hardware and Yale by name. Each line represents a brand's share of searches for all five door handle brands we track, month by month, from searches in New Zealand.

Windsor Hardware and Yale among door handle brands in New Zealand, by month

Share of searches by month for Windsor Hardware, Yale. The figures are in the table below the chart.

View monthly share of searches table
MonthWindsor HardwareYaleHalliday + BaillieLockwoodGainsborough
Oct 202539.6%32.4%21.6%3.6%2.7%
Nov 202539.6%32.4%21.6%4.1%2.3%
Dec 202528.9%43.4%19.3%5.4%3%
Jan 202633.5%40.9%18.2%4.5%2.8%
Feb 202638.9%31.9%21.1%5.9%2.2%
Mar 202641.7%28%22.7%5.2%2.4%
Apr 202638.3%38.3%17%4.8%1.6%
May 202636.5%36.5%19.8%4.1%3%
Jun 202639.3%32.1%21.4%4.9%2.2%
Jul 202636.5%36.5%19.8%4.6%2.5%
Aug 202634.8%34.8%23.2%4.3%2.9%
Sep 202636.5%36.5%19.8%4.6%2.5%

How has the Windsor Hardware and Yale comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Yale took it in December 2025, Windsor Hardware took it in February 2026.
  • Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand moved from 39.6% to 36.5%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand door handle brands in September 2026?

2 changes

  1. In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.

  2. In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Windsor Hardware’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Windsor Hardware

1 branded search term

  • windsor hardware

Yale

1 branded search term

  • yale lock

How the Brand Demand Index is measured

Other head-to-heads among door handle brands

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