Brandwave

How popular isTotara?

In September 2026, people searched for Totara by name about 3,720 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 6.8% of all New Zealand learning management system searches, placing Totara second out of eight systems. When we asked both ChatGPT and Google AI Overviews about learning management systems, Totara appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Totara is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. MoodleShare of searches 91%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TotaraShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. ThinkificShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Canvas LMSShare of searches 0.51%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. TalentLMSShare of searches 0.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Totara is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moodle1st
  2. Totara2nd
  3. TalentLMS3rd
  4. Thinkific4th
  5. Canvas LMS5th
  6. Teachable6th
  7. Docebo–
  8. Blackboard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moodle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totara3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TalentLMS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinkific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Canvas LMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teachable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docebo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which learning management systems compete with Totara?

Totara against learning management systems in New Zealand, by month

Share of searches by month for Moodle, Totara. The figures are in the table below the chart.

View monthly share of searches table
MonthMoodleTotaraThinkificCanvas LMSTalentLMSTeachableDoceboBlackboard
Oct 202586.8%9.7%1.3%0.51%0.45%1%0.25%0.06%
Nov 202584.1%11.5%1.5%0.49%0.55%1.5%0.27%0.09%
Dec 202565.1%24.3%3.8%0.87%1.3%3.8%0.67%0.29%
Jan 202665.2%23.6%4.6%1.4%1.1%3.1%0.86%0.16%
Feb 202686.4%9.7%1.2%0.8%0.46%1%0.26%0.08%
Mar 202692.1%5.6%0.72%0.6%0.27%0.48%0.12%0.1%
Apr 202690%6.6%1.3%0.77%0.48%0.57%0.22%0.04%
May 202689.7%6.7%0.86%1.6%0.32%0.57%0.21%0.11%
Jun 202691.6%5.6%0.71%0.75%0.49%0.59%0.22%0.05%
Jul 202691.1%5.6%0.87%1.2%0.4%0.58%0.2%0.04%
Aug 202691.6%5.5%0.71%1.1%0.27%0.59%0.13%0.05%
Sep 202691%6.8%0.71%0.51%0.4%0.38%0.15%0.04%

  1. 1.Moodle

    91%

    Held 1st. 49.9K estimated branded searches, -0.34% vs prior month. Share -0.6 points.

  2. 2.Totara

    6.8%

    Held 2nd. 3.7K estimated branded searches, +23.2% vs prior month. Share +1.3 points.

  3. 3.Thinkific

    0.71%

    Moved from 4th to 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Canvas LMS

    0.51%

    Moved from 3rd to 4th. 280 estimated branded searches, -54.8% vs prior month. Share -0.6 points.

  5. 5.TalentLMS

    0.4%

    Moved from 6th to 5th. 220 estimated branded searches, +46.7% vs prior month. Share +0.1 points.

  6. 6.Teachable

    0.38%

    Moved from 5th to 6th. 210 estimated branded searches, -34.4% vs prior month. Share -0.2 points.

  7. 7.Docebo

    0.15%

    Held 7th. 80 estimated branded searches, +14.3% vs prior month. Share 0 points.

  8. 8.Blackboard

    0.04%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Totara and its closest rivals

Every comparison with Totara

7 comparisons

How has branded search demand for Totara changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Totara in New Zealand fell from 4.6K to 3.7K.
  • Across the 12 months ending September 2026, Totara’s share of searches among learning management systems in New Zealand decreased from 9.7% to 6.8%.
  • Across the 12 months ending September 2026, Totara’s share of searches among learning management systems in New Zealand peaked at 24.3% in December 2025 and was lowest at 5.5% in August 2026.

How did search popularity change for New Zealand learning management systems in September 2026?

6 changes

  1. In September 2026, Totara gained share of searches among learning management systems in New Zealand, from 5.5% to 6.8%.

  2. In September 2026, Canvas LMS lost share of searches among learning management systems in New Zealand, from 1.1% to 0.51%.

  3. In September 2026, Moodle lost share of searches among learning management systems in New Zealand, from 91.6% to 91%.

  4. In September 2026, TalentLMS rose from 6th to 5th among learning management systems in New Zealand.

  5. In September 2026, Thinkific rose from 4th to 3rd among learning management systems in New Zealand.

  6. In September 2026, Teachable fell from 5th to 6th among learning management systems in New Zealand.

How are Totara’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Totara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • totara elearning
  • totara learn
  • totara lms

Do you work for Totara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Totara compete?

Totara is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Learning management systems2nd of 86.8%Shown above
Business learning management systems3rd of 714.7%Show ranking
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Is Totara your brand?

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