Brandwave

How popular isTotara?

In September 2026, people searched for Totara by name about 3,720 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 14.7% of all New Zealand business learning management system searches, placing Totara third out of seven systems. When we asked both ChatGPT and Google AI Overviews about business learning management systems, Totara appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Totara is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. IntutoShare of searches 34.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TalentLMSShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TotaraShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. DoceboShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. LearnUponShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top business learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Totara is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LearnUpon1st
  2. Totara2nd
  3. TalentLMS3rd
  4. Docebo4th
  5. Intuto5th
  6. Absorb LMS6th
  7. 360Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which business learning management systems compete with Totara?

Totara against business learning management systems in New Zealand, by month

Share of searches by month for Intuto, TalentLMS, Totara, Docebo, LearnUpon, Absorb LMS. The figures are in the table below the chart.

View monthly share of searches table
MonthIntutoTalentLMSTotaraDoceboLearnUponAbsorb LMS360Learning
Oct 202536.8%24.1%19.5%10.3%3.4%4.6%1.1%
Nov 202538.6%20.5%20.5%8.4%4.8%6%1.2%
Dec 202540.6%21.9%17.2%7.8%4.7%4.7%3.1%
Jan 202641.6%18.2%14.3%11.7%5.2%6.5%2.6%
Feb 202641.9%18.3%18.3%7.5%7.5%4.3%2.2%
Mar 202636%23.6%19.1%7.9%4.5%5.6%3.4%
Apr 202639%25.6%13.4%8.5%4.9%6.1%2.4%
May 202640%21.3%17.5%8.8%5%6.3%1.3%
Jun 202634.8%28.3%15.2%7.6%5.4%7.6%1.1%
Jul 202636.6%23.9%15.5%9.9%7%5.6%1.4%
Aug 202639.4%21.2%16.7%7.6%7.6%6.1%1.5%
Sep 202634.7%28%14.7%9.3%6.7%5.3%1.3%

  1. 1.Intuto

    34.7%

    Held 1st. 260 estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.TalentLMS

    28%

    Held 2nd. 210 estimated branded searches, +50% vs prior month. Share +6.8 points.

  3. 3.Totara

    14.7%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Docebo

    9.3%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.8 points.

  5. 5.LearnUpon

    6.7%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Absorb LMS

    5.3%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.360Learning

    1.3%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Totara and its closest rivals

Every comparison with Totara

7 comparisons

How has branded search demand for Totara changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Totara in New Zealand fell from 4.6K to 3.7K.
  • Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand decreased from 19.5% to 14.7%.
  • Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand peaked at 20.5% in November 2025 and was lowest at 13.4% in April 2026.

How did search popularity change for New Zealand business learning management systems in September 2026?

6 changes

  1. In September 2026, TalentLMS gained share of searches among business learning management systems in New Zealand, from 21.2% to 28%.

  2. In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%.

  3. In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.

  4. In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%.

  5. In September 2026, LearnUpon lost share of searches among business learning management systems in New Zealand, from 7.6% to 6.7%.

  6. In September 2026, Absorb LMS lost share of searches among business learning management systems in New Zealand, from 6.1% to 5.3%.

How are Totara’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Totara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • totara elearning
  • totara learn
  • totara lms

Do you work for Totara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Totara compete?

Totara is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Learning management systems2nd of 86.8%Show ranking
Business learning management systems3rd of 714.7%Shown above
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Is Totara your brand?

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