LearnUpon vs Totara:Which is more popular?
In September 2026, Totara had more branded searches than LearnUpon among business learning management systems in New Zealand. Totara had about 110 branded searches, while LearnUpon had 50. Totara made up 14.7% of all business learning management system searches we track, and LearnUpon accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about business learning management systems, LearnUpon and Totara each appeared in three of the five answers. LearnUpon and Totara were each mentioned first in two of the four answers.
Who do people search for more?
Totara, about 2 searches for every 1 for LearnUpon
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top business learning management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LearnUpon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Totara was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LearnUpon and Totara were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LearnUpon1st- Totara2nd
TalentLMS3rd
Docebo4th
Intuto5th
Absorb LMS6th
360Learning–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business learning management systems
5 answers
Asked ChatGPT
“Which business learning management system should I use in New Zealand?”
Asked ChatGPT
“What are the best business learning management systems in New Zealand?”
Asked ChatGPT
“What's the best business learning management system in New Zealand for employee training?”
Searched Google, AI Overview
“learning management system nz”
Searched Google, AI Overview
“online training platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is LearnUpon or Totara more popular in search?
This chart shows how often people search Google for LearnUpon and Totara by name. Each line represents a brand's share of searches for all seven business learning management systems we track, month by month, from searches in New Zealand.
Share of searches by month for Totara, LearnUpon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intuto | TalentLMS | Totara | Docebo | LearnUpon | Absorb LMS | 360Learning |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.1% | 19.5% | 10.3% | 3.4% | 4.6% | 1.1% |
| Nov 2025 | 38.6% | 20.5% | 20.5% | 8.4% | 4.8% | 6% | 1.2% |
| Dec 2025 | 40.6% | 21.9% | 17.2% | 7.8% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 41.6% | 18.2% | 14.3% | 11.7% | 5.2% | 6.5% | 2.6% |
| Feb 2026 | 41.9% | 18.3% | 18.3% | 7.5% | 7.5% | 4.3% | 2.2% |
| Mar 2026 | 36% | 23.6% | 19.1% | 7.9% | 4.5% | 5.6% | 3.4% |
| Apr 2026 | 39% | 25.6% | 13.4% | 8.5% | 4.9% | 6.1% | 2.4% |
| May 2026 | 40% | 21.3% | 17.5% | 8.8% | 5% | 6.3% | 1.3% |
| Jun 2026 | 34.8% | 28.3% | 15.2% | 7.6% | 5.4% | 7.6% | 1.1% |
| Jul 2026 | 36.6% | 23.9% | 15.5% | 9.9% | 7% | 5.6% | 1.4% |
| Aug 2026 | 39.4% | 21.2% | 16.7% | 7.6% | 7.6% | 6.1% | 1.5% |
| Sep 2026 | 34.7% | 28% | 14.7% | 9.3% | 6.7% | 5.3% | 1.3% |
How has the LearnUpon and Totara comparison changed over the last 12 months?
3 findings
- Totara was ahead of LearnUpon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LearnUpon’s share of searches among business learning management systems in New Zealand moved from 3.4% to 6.7%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand moved from 19.5% to 14.7%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand business learning management systems in September 2026?
2 changes
In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%.
In September 2026, LearnUpon lost share of searches among business learning management systems in New Zealand, from 7.6% to 6.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LearnUpon’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business learning management systems
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