Brandwave

Docebo vs Intuto:Which is more popular?

In September 2026, Intuto had more branded searches than Docebo among business learning management systems in New Zealand. Intuto had about 260 branded searches, while Docebo had 70. Intuto made up 34.7% of all business learning management system searches we track, and Docebo accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about business learning management systems, Docebo and Intuto each appeared in two of the five answers. Docebo was mentioned before Intuto in two out of three answers that named either.

Among business learning management systems in New Zealand in September 2026

Who do people search for more?

Intuto, about 4 searches for every 1 for Docebo

Intuto 260 searchesDocebo 70 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Docebo in 2 of 5Intuto in 2 of 5

Who does AI recommend more?

Docebo, named ahead of Intuto in 2 of 3 answers

Docebo first in 2Intuto first in 1

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Top business learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Docebo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Intuto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Docebo was listed before Intuto in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LearnUpon1st
  2. Totara2nd
  3. TalentLMS3rd
  4. Docebo4th
  5. Intuto5th
  6. Absorb LMS6th
  7. 360Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Docebo or Intuto more popular in search?

This chart shows how often people search Google for Docebo and Intuto by name. Each line represents a brand's share of searches for all seven business learning management systems we track, month by month, from searches in New Zealand.

Docebo and Intuto among business learning management systems in New Zealand, by month

Share of searches by month for Intuto, Docebo. The figures are in the table below the chart.

View monthly share of searches table
MonthIntutoTalentLMSTotaraDoceboLearnUponAbsorb LMS360Learning
Oct 202536.8%24.1%19.5%10.3%3.4%4.6%1.1%
Nov 202538.6%20.5%20.5%8.4%4.8%6%1.2%
Dec 202540.6%21.9%17.2%7.8%4.7%4.7%3.1%
Jan 202641.6%18.2%14.3%11.7%5.2%6.5%2.6%
Feb 202641.9%18.3%18.3%7.5%7.5%4.3%2.2%
Mar 202636%23.6%19.1%7.9%4.5%5.6%3.4%
Apr 202639%25.6%13.4%8.5%4.9%6.1%2.4%
May 202640%21.3%17.5%8.8%5%6.3%1.3%
Jun 202634.8%28.3%15.2%7.6%5.4%7.6%1.1%
Jul 202636.6%23.9%15.5%9.9%7%5.6%1.4%
Aug 202639.4%21.2%16.7%7.6%7.6%6.1%1.5%
Sep 202634.7%28%14.7%9.3%6.7%5.3%1.3%

How has the Docebo and Intuto comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand business learning management systems in September 2026?

2 changes
  1. In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%.

  2. In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Docebo’s and Intuto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docebo

1 branded search term

  • docebo

Intuto

1 branded search term

  • intuto

How the Brand Demand Index is measured

Other head-to-heads among business learning management systems

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