Brandwave

How popular isTotara in search?

In August 2026, there were an estimated 3K branded searches for Totara in New Zealand which is down 34% over the last 11 months. Totara holds 5.6% estimated Share of Search among New Zealand learning management systems and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Moodle92.7%
  2. Totara5.6%
  3. Canvas LMS1.2%
  4. TalentLMS0.31%
  5. Docebo0.15%
  6. Blackboard0.06%
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Which learning management systems compete with Totara?

Totara against learning management systems in New Zealand, by month

Share of Search by month for Moodle, Totara. The figures are in the table below the chart.

View monthly share of search table
MonthMoodleTotaraCanvas LMSTalentLMSDoceboBlackboard
Oct 202588.8%9.9%0.52%0.45%0.28%0.06%
Nov 202586.6%11.9%0.53%0.59%0.34%0.09%
Dec 202570.5%25.9%0.92%1.5%0.82%0.31%
Jan 202670.6%25.4%1.7%1.2%1%0.17%
Feb 202688.4%9.9%0.81%0.5%0.26%0.08%
Mar 202693.1%5.7%0.62%0.3%0.15%0.1%
Apr 202691.6%6.7%0.8%0.51%0.27%0.04%
May 202690.9%6.8%1.6%0.36%0.25%0.11%
Jun 202692.6%5.6%0.79%0.59%0.31%0.06%
Jul 202692.4%5.7%1.2%0.49%0.2%0.04%
Aug 202692.7%5.6%1.2%0.31%0.15%0.06%
Sep 2026——————

  1. 1.Moodle

    92.7%

    held 1st · 50.3K estimated branded searches · +22.2% vs prior month · +0.4 points

  2. 2.Totara

    5.6%

    held 2nd · 3K estimated branded searches · +19.8% vs prior month · -0.1 points

  3. 3.Canvas LMS

    1.2%

    held 3rd · 630 estimated branded searches · +14.5% vs prior month · -0.1 points

  4. 4.TalentLMS

    0.31%

    held 4th · 170 estimated branded searches · -22.7% vs prior month · -0.2 points

  5. 5.Docebo

    0.15%

    held 5th · 80 estimated branded searches · -11.1% vs prior month · -0.1 points

  6. 6.Blackboard

    0.06%

    held 6th · 30 estimated branded searches · +50% vs prior month · 0 points

Compare search popularity between Totara and its closest rivals

How has branded search demand for Totara changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Totara in New Zealand fell from 4.6K to 3K.
  • Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand decreased from 9.9% to 5.6%.
  • Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand peaked at 25.9% in December 2025 and was lowest at 5.6% in August 2026.

How did search popularity change for New Zealand learning management systems in August 2026?

  1. Estimated monthly branded searches for Canvas LMS in New Zealand rose 162.5% over 11 measured months, from 240 to 630 in August 2026.

  2. Estimated monthly branded searches for Moodle in New Zealand rose 22.4% over 11 measured months, from 41.1K to 50.3K in August 2026.

  3. Estimated monthly branded searches for Docebo in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  4. Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.

  5. Estimated monthly branded searches for TalentLMS in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.

How is Totara measured?

Brandwave collects information about searches that people make online using Totara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • totara elearning
  • totara learn
  • totara learning management system
  • totara lms

Do you work for Totara? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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