Brandwave

Docebo vs Totara:Which is more popular by branded search in New Zealand?

In August 2026, Totara had more branded searches than Docebo among learning management systems in New Zealand. Totara was estimated to have 3K branded searches compared to Docebo’s 80, and held a 5.6% Share of Search versus Docebo’s 0.15%.

Share of Search among learning management systems in New Zealand in August 2026Which is more popular in search, Docebo or Totara?
Docebo0.15%80 searches
vs
Totara5.6%3K searches

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Which is more popular in search, Docebo or Totara?

Compare the learning management systems New Zealand schools, tertiary providers and employers train people on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Docebo and Totara among learning management systems in New Zealand, by month

Share of Search by month for Totara, Docebo. The figures are in the table below the chart.

View monthly share of search table
MonthMoodleTotaraCanvas LMSTalentLMSDoceboBlackboard
Oct 202588.8%9.9%0.52%0.45%0.28%0.06%
Nov 202586.6%11.9%0.53%0.59%0.34%0.09%
Dec 202570.5%25.9%0.92%1.5%0.82%0.31%
Jan 202670.6%25.4%1.7%1.2%1%0.17%
Feb 202688.4%9.9%0.81%0.5%0.26%0.08%
Mar 202693.1%5.7%0.62%0.3%0.15%0.1%
Apr 202691.6%6.7%0.8%0.51%0.27%0.04%
May 202690.9%6.8%1.6%0.36%0.25%0.11%
Jun 202692.6%5.6%0.79%0.59%0.31%0.06%
Jul 202692.4%5.7%1.2%0.49%0.2%0.04%
Aug 202692.7%5.6%1.2%0.31%0.15%0.06%
Sep 2026——————

How has the Docebo and Totara comparison changed over the last 12 months?

How did search popularity change for New Zealand learning management systems in August 2026?

  1. Estimated monthly branded searches for Docebo in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  2. Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Docebo’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docebo

5 branded search terms

  • docebo
  • docebo elearning
  • docebo learning management system
  • docebo lms
  • docebo nz

Totara

4 branded search terms

  • totara elearning
  • totara learn
  • totara learning management system
  • totara lms

How the Brand Demand Index is measured

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