Canvas LMS vs Totara:Which is more popular by branded search in New Zealand?
In August 2026, Totara had more branded searches than Canvas LMS among learning management systems in New Zealand. Totara was estimated to have 3K branded searches compared to Canvas LMS’s 630, and held a 5.6% Share of Search versus Canvas LMS’s 1.2%.
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Which is more popular in search, Canvas LMS or Totara?
Compare the learning management systems New Zealand schools, tertiary providers and employers train people on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Totara, Canvas LMS. The figures are in the table below the chart.
View monthly share of search table
| Month | Moodle | Totara | Canvas LMS | TalentLMS | Docebo | Blackboard |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 9.9% | 0.52% | 0.45% | 0.28% | 0.06% |
| Nov 2025 | 86.6% | 11.9% | 0.53% | 0.59% | 0.34% | 0.09% |
| Dec 2025 | 70.5% | 25.9% | 0.92% | 1.5% | 0.82% | 0.31% |
| Jan 2026 | 70.6% | 25.4% | 1.7% | 1.2% | 1% | 0.17% |
| Feb 2026 | 88.4% | 9.9% | 0.81% | 0.5% | 0.26% | 0.08% |
| Mar 2026 | 93.1% | 5.7% | 0.62% | 0.3% | 0.15% | 0.1% |
| Apr 2026 | 91.6% | 6.7% | 0.8% | 0.51% | 0.27% | 0.04% |
| May 2026 | 90.9% | 6.8% | 1.6% | 0.36% | 0.25% | 0.11% |
| Jun 2026 | 92.6% | 5.6% | 0.79% | 0.59% | 0.31% | 0.06% |
| Jul 2026 | 92.4% | 5.7% | 1.2% | 0.49% | 0.2% | 0.04% |
| Aug 2026 | 92.7% | 5.6% | 1.2% | 0.31% | 0.15% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Canvas LMS and Totara comparison changed over the last 12 months?
3 findings
- Totara was ahead of Canvas LMS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canvas LMS’s estimated Share of Search among learning management systems in New Zealand moved from 0.52% to 1.2%, and its estimated monthly branded searches moved from 240 to 630.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand moved from 9.9% to 5.6%, and its estimated monthly branded searches moved from 4.6K to 3K.
How did search popularity change for New Zealand learning management systems in August 2026?
2 changes
Estimated monthly branded searches for Canvas LMS in New Zealand rose 162.5% over 11 measured months, from 240 to 630 in August 2026.
Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Canvas LMS’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canvas LMS
4 branded search terms
- canvas instructure
- canvas lms learning management system
- canvaslms
- instructure com
Totara
4 branded search terms
- totara elearning
- totara learn
- totara learning management system
- totara lms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.