Brandwave

Teachable vs Totara:Which is more popular?

In September 2026, Totara had more branded searches than Teachable among learning management systems in New Zealand. Totara had about 3,720 branded searches, while Teachable had 210. Totara made up 6.8% of all learning management system searches we track, and Teachable accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about learning management systems, Totara appeared in three of the five answers and Teachable in two. Totara was mentioned before Teachable in three out of four answers.

Among learning management systems in New Zealand in September 2026

Who do people search for more?

Totara, about 18 searches for every 1 for Teachable

Totara 3.7K searchesTeachable 210 searches

Who does AI mention more?

Totara, mentioned in 3 of 5 answers, Teachable in 2

Totara in 3 of 5Teachable in 2 of 5

Who does AI recommend more?

Totara, named ahead of Teachable in 3 of 4 answers

Totara first in 3Teachable first in 1

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Top learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Teachable was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Totara was listed before Teachable in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moodle1st
  2. Totara2nd
  3. TalentLMS3rd
  4. Thinkific4th
  5. Canvas LMS5th
  6. Teachable6th
  7. Docebo–
  8. Blackboard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moodle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totara3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TalentLMS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinkific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Canvas LMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teachable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docebo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Teachable or Totara more popular in search?

This chart shows how often people search Google for Teachable and Totara by name. Each line represents a brand's share of searches for all eight learning management systems we track, month by month, from searches in New Zealand.

Teachable and Totara among learning management systems in New Zealand, by month

Share of searches by month for Totara, Teachable. The figures are in the table below the chart.

View monthly share of searches table
MonthMoodleTotaraThinkificCanvas LMSTalentLMSTeachableDoceboBlackboard
Oct 202586.8%9.7%1.3%0.51%0.45%1%0.25%0.06%
Nov 202584.1%11.5%1.5%0.49%0.55%1.5%0.27%0.09%
Dec 202565.1%24.3%3.8%0.87%1.3%3.8%0.67%0.29%
Jan 202665.2%23.6%4.6%1.4%1.1%3.1%0.86%0.16%
Feb 202686.4%9.7%1.2%0.8%0.46%1%0.26%0.08%
Mar 202692.1%5.6%0.72%0.6%0.27%0.48%0.12%0.1%
Apr 202690%6.6%1.3%0.77%0.48%0.57%0.22%0.04%
May 202689.7%6.7%0.86%1.6%0.32%0.57%0.21%0.11%
Jun 202691.6%5.6%0.71%0.75%0.49%0.59%0.22%0.05%
Jul 202691.1%5.6%0.87%1.2%0.4%0.58%0.2%0.04%
Aug 202691.6%5.5%0.71%1.1%0.27%0.59%0.13%0.05%
Sep 202691%6.8%0.71%0.51%0.4%0.38%0.15%0.04%

How has the Teachable and Totara comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand learning management systems in September 2026?

2 changes
  1. In September 2026, Totara gained share of searches among learning management systems in New Zealand, from 5.5% to 6.8%.

  2. In September 2026, Teachable fell from 5th to 6th among learning management systems in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Teachable’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Teachable

1 branded search term

  • teachable

Totara

3 branded search terms

  • totara elearning
  • totara learn
  • totara lms

How the Brand Demand Index is measured

Other head-to-heads among learning management systems

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