How popular isThinkific?
In September 2026, people searched for Thinkific by name about 390 times in New Zealand, a 35% decrease from the previous year. These searches made up 0.71% of all New Zealand learning management system searches, placing Thinkific third out of eight systems. When we asked both ChatGPT and Google AI Overviews about learning management systems, Thinkific appeared in two of the five answers and was the fourth most recommended of the eight.
Thinkific is the third most searched of 8 competitors and the fourth most recommended in AI answers.
MoodleShare of searches 91%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TotaraShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ThinkificShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Canvas LMSShare of searches 0.51%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TalentLMSShare of searches 0.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top learning management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thinkific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thinkific is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Moodle1st
- Totara2nd
- TalentLMS3rd
- Thinkific4th
- Canvas LMS5th
Teachable6th
Docebo–
Blackboard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Moodle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Totara3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TalentLMS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thinkific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Canvas LMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teachable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Docebo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blackboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about learning management systems
5 answers
Asked ChatGPT
“Which learning management system should I use in New Zealand?”
Asked ChatGPT
“What are the best learning management systems in New Zealand?”
Asked ChatGPT
“What's the best learning management system in New Zealand for an online course?”
Searched Google, AI Overview
“learning management system nz”
Searched Google, AI Overview
“online training platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which learning management systems compete with Thinkific?
Share of searches by month for Moodle, Totara, Thinkific. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moodle | Totara | Thinkific | Canvas LMS | TalentLMS | Teachable | Docebo | Blackboard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 9.7% | 1.3% | 0.51% | 0.45% | 1% | 0.25% | 0.06% |
| Nov 2025 | 84.1% | 11.5% | 1.5% | 0.49% | 0.55% | 1.5% | 0.27% | 0.09% |
| Dec 2025 | 65.1% | 24.3% | 3.8% | 0.87% | 1.3% | 3.8% | 0.67% | 0.29% |
| Jan 2026 | 65.2% | 23.6% | 4.6% | 1.4% | 1.1% | 3.1% | 0.86% | 0.16% |
| Feb 2026 | 86.4% | 9.7% | 1.2% | 0.8% | 0.46% | 1% | 0.26% | 0.08% |
| Mar 2026 | 92.1% | 5.6% | 0.72% | 0.6% | 0.27% | 0.48% | 0.12% | 0.1% |
| Apr 2026 | 90% | 6.6% | 1.3% | 0.77% | 0.48% | 0.57% | 0.22% | 0.04% |
| May 2026 | 89.7% | 6.7% | 0.86% | 1.6% | 0.32% | 0.57% | 0.21% | 0.11% |
| Jun 2026 | 91.6% | 5.6% | 0.71% | 0.75% | 0.49% | 0.59% | 0.22% | 0.05% |
| Jul 2026 | 91.1% | 5.6% | 0.87% | 1.2% | 0.4% | 0.58% | 0.2% | 0.04% |
| Aug 2026 | 91.6% | 5.5% | 0.71% | 1.1% | 0.27% | 0.59% | 0.13% | 0.05% |
| Sep 2026 | 91% | 6.8% | 0.71% | 0.51% | 0.4% | 0.38% | 0.15% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 49.9K | -0.34% | -0.6 points | |
| 2, held 2nd | 6.8% | 3.7K | +23.2% | +1.3 points | |
| 3, moved from 4th to 3rd | 0.71% | 390 | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.51% | 280 | -54.8% | -0.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 0.4% | 220 | +46.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.38% | 210 | -34.4% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.15% | 80 | +14.3% | 0 points | |
| 8, held 8th | 0.04% | 20 | -33.3% | 0 points |
1.
Moodle91%
Held 1st. 49.9K estimated branded searches, -0.34% vs prior month. Share -0.6 points.
2.
Totara6.8%
Held 2nd. 3.7K estimated branded searches, +23.2% vs prior month. Share +1.3 points.
0.71%
Moved from 4th to 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.
0.51%
Moved from 3rd to 4th. 280 estimated branded searches, -54.8% vs prior month. Share -0.6 points.
0.4%
Moved from 6th to 5th. 220 estimated branded searches, +46.7% vs prior month. Share +0.1 points.
0.38%
Moved from 5th to 6th. 210 estimated branded searches, -34.4% vs prior month. Share -0.2 points.
7.
Docebo0.15%
Held 7th. 80 estimated branded searches, +14.3% vs prior month. Share 0 points.
0.04%
Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare popularity between Thinkific and its closest rivals
Every comparison with Thinkific
11 comparisons
How has branded search demand for Thinkific changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thinkific in New Zealand fell from 600 to 390.
- Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems in New Zealand decreased from 1.3% to 0.71%.
- Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems in New Zealand peaked at 4.6% in January 2026 and was lowest at 0.71% in September 2026.
How did search popularity change for New Zealand learning management systems in September 2026?
6 changes
In September 2026, Totara gained share of searches among learning management systems in New Zealand, from 5.5% to 6.8%.
In September 2026, Canvas LMS lost share of searches among learning management systems in New Zealand, from 1.1% to 0.51%.
In September 2026, Moodle lost share of searches among learning management systems in New Zealand, from 91.6% to 91%.
In September 2026, TalentLMS rose from 6th to 5th among learning management systems in New Zealand.
In September 2026, Thinkific rose from 4th to 3rd among learning management systems in New Zealand.
In September 2026, Teachable fell from 5th to 6th among learning management systems in New Zealand.
How are Thinkific’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thinkific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thinkific
- thinkific course platform
Do you work for Thinkific? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Thinkific compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Learning management systems | 3rd of 8 | 0.71% | Shown above |
| Online course platforms | 4th of 7 | 3.6% | Show ranking |
Is Thinkific your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.