Brandwave

Online course platforms in New Zealand:Which brands are most popular in search?

In August 2026, Kajabi was the most searched among online course platforms in New Zealand, with an estimated 480 branded searches and 30.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kajabi30.4%
  2. Thinkific24.7%
  3. Teachable21.5%
  4. Podia12%
  5. LearnWorlds11.4%

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Share of SearchLeaderboard

Compare the platforms New Zealand coaches and educators build and sell online courses on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online course platforms in New Zealand, by month

Share of Search by month for Kajabi, Thinkific, Teachable, Podia, LearnWorlds. The figures are in the table below the chart.

View monthly share of search table
MonthKajabiThinkificTeachablePodiaLearnWorlds
Oct 202534.2%25.7%21.1%11.8%7.2%
Nov 202532.9%24.2%24.2%10.6%8.2%
Dec 202536.1%21.9%22.4%9.8%9.8%
Jan 202632.3%28.1%19.4%10.6%9.7%
Feb 202633%24.1%20.7%11.8%10.3%
Mar 202632.4%27.4%18.7%9.6%11.9%
Apr 202634.5%30.5%14.5%11.5%9%
May 202636.2%26.1%18.6%8%11.2%
Jun 202636.5%21.7%18%12.7%11.1%
Jul 202636.5%25.8%17.6%11.3%8.8%
Aug 202630.4%24.7%21.5%12%11.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kajabi

    30.4%

    held 1st · 480 estimated branded searches · -17.2% vs prior month · -6.1 points

  2. 2.Thinkific

    24.7%

    held 2nd · 390 estimated branded searches · -4.9% vs prior month · -1.1 points

  3. 3.Teachable

    21.5%

    held 3rd · 340 estimated branded searches · +21.4% vs prior month · +3.9 points

  4. 4.Podia

    12%

    held 4th · 190 estimated branded searches · +5.6% vs prior month · +0.7 points

  5. 5.LearnWorlds

    11.4%

    held 5th · 180 estimated branded searches · +28.6% vs prior month · +2.6 points

Compare search popularity between leading brands

Which brand is most popular in search among online course platforms in New Zealand?

In August 2026, Kajabi was the most searched among online course platforms in New Zealand, with an estimated 480 branded searches and 30.4% estimated Share of Search within this set. Thinkific is in 2nd place, 5.7 percentage points behind at 24.7% Share of Search.

New Zealand online course platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kajabi34.2% → 30.4%36.5%Jun 202630.4%Aug 20261st
Thinkific25.7% → 24.7%30.5%Apr 202621.7%Jun 20262nd
Teachable21.1% → 21.5%24.2%Nov 202514.5%Apr 20263rd
Podia11.8% → 12%12.7%Jun 20268%May 20264th
LearnWorlds7.2% → 11.4%11.9%Mar 20267.2%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms in New Zealand decreased from 34.2% to 30.4%.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand decreased from 25.7% to 24.7%.
  • Across the 11 months ending August 2026, LearnWorlds’ estimated Share of Search among online course platforms in New Zealand increased from 7.2% to 11.4%.
  • Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms in New Zealand peaked at 36.5% in June 2026 and was lowest at 30.4% in August 2026.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand peaked at 30.5% in April 2026 and was lowest at 21.7% in June 2026.
  • Across the 11 months ending August 2026, Teachable’s estimated Share of Search among online course platforms in New Zealand peaked at 24.2% in November 2025 and was lowest at 14.5% in April 2026.
  • Across the 11 months ending August 2026, Podia’s estimated Share of Search among online course platforms in New Zealand peaked at 12.7% in June 2026 and was lowest at 8% in May 2026.
  • Across the 11 months ending August 2026, LearnWorlds’ estimated Share of Search among online course platforms in New Zealand peaked at 11.9% in March 2026 and was lowest at 7.2% in October 2025.
  • Across the 11 months ending August 2026, Teachable and Podia held steady: their estimated Share of Search among online course platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand online course platforms in August 2026?

  1. In August 2026, Teachable gained estimated Share of Search among online course platforms in New Zealand, from 17.6% to 21.5%.

  2. In August 2026, LearnWorlds gained estimated Share of Search among online course platforms in New Zealand, from 8.8% to 11.4%.

  3. In August 2026, Podia gained estimated Share of Search among online course platforms in New Zealand, from 11.3% to 12%.

  4. In August 2026, Kajabi lost estimated Share of Search among online course platforms in New Zealand, from 36.5% to 30.4%.

  5. In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.

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